Jd E.

About Jd E.

I’m a versatile professional with over 10 years of proven success across Digital Marketing, Data Analysis, Procurement and Project Management. My unique blend of analytical skills, creative vision, and efficient project delivery allows me to consistently deliver impactful results that drive business growth and operational excellence.Key Areas of Expertise: Data Analytics & Visualization:Proficient in SQL, Tableau, PostgreSQL, Excel, and Google Sheets to perform in-depth data analysis and visualization.Skilled at building data models, dashboards, and reporting systems that provide actionable insights, reduce compliance resolution times by 25%, and decrease system malfunctions by 70%. Digital Marketing Strategy & Execution:Experienced in creating and managing high-performing marketing campaigns on platforms such as TikTok, Facebook (Meta), Instagram, YouTube, Google Ads, and Spotify.Spearheaded viral campaigns, notably achieving over 100 million views, 13 million streams, international Billboard charting, and 100K+ user-generated videos.Deep expertise in audience segmentation, influencer marketing, retargeting strategies, and performance tracking to maximize ROI. Project & Agile Management:Certified ScrumMaster® and Google-certified Project Management Professional.Demonstrated ability in managing cross-functional projects from conception through execution, applying Agile and Scrum methodologies for seamless delivery and stakeholder alignment.Proficient with project management and collaboration tools including Trello, Asana, Monday.com, Slack, Notion, and Microsoft 365. Data Security & Architecture:Implemented robust data governance frameworks, ensuring compliance, data integrity, and security across all platforms and operations.Adept at aligning data architecture with business strategy, improving data-driven decision-making and reducing operational risk.Technical Stack:Analytics: SQL, Tableau, Google Data Studio (Looker), ExcelDigital Marketing: Meta Business Suite, TikTok Ads Manager, Google Ads, Google AnalyticsProject Management: Jira, Trello, Asana, Monday.com, SlackCRM & Automation: Salesforce, Klaviyo, Mailchimp, HubSpotGeneral Tech: Microsoft Office 365, Google Workspace, CanvaWhether you\'re looking to optimize your digital presence, harness your data for strategic advantage, or ensure projects are executed efficiently, I’m ready to deliver exceptional results.Let\'s connect—I’d love to discuss how my diverse skills can drive success for your team.

Experience

1. Digital Marketing Analyst

   Smr Solutions

   Sep 2017 — Present

   Utilized niche targeting and influencer collaborations to spearhead viral TikTok marketing campaign that garnered over 100 million views, 13 million streams, and secured international charting on Billboard. Spearheaded and executed data-centric digital marketing strategies to analyze consumer data using SQL for precise segmentation and targeting. Utilized Tableau to create visualizations of marketing performance metrics including website traffic, click-through rates, and conversion rates to facilitate real-time tracking and evaluation of campaign effectiveness. Extracted actionable insights from complex datasets to employ advanced SQL techniques for data mining and pattern recognition to adjust marketing campaigns. Increased email open rates and conversions by executing comprehensive email marketing campaigns to harness data analytics that personalized content based on consumer behavior and preferences. Improved conversion rates and increased website traffic by leveraging data analytics to optimize user experience and drive sales of e-commerce stores. Collaborated with cross-functional teams to analyze and interpret market data that identified emerging trends and consumer demands leading to heightened brand engagement and customer loyalty.

Education

• Harbor City High School

  High School Diploma