James Caldwell

About James Caldwell

James Caldwell is the content manager for Marketing Refresh, a digital marketing agency in Houston. James is responsible for three critical content marketing functions: strategizing content, managing content, and writing/editing content.In his role, James manages the monthly content calendar for numerous clients across multiple industries, manages outsourced content production, writes content (blogs, eNews, and social media), produces the Buyer\'s Journey for each new client, manages the day-to-day content needs for each client, and performs other duties as needed.James is proficient in Google Docs and Google Sheets, WordPress as a Content Management System (CMS), Semrush for SEO and Content marketing research, Microsoft Office products, Teamwork for project management, Grammarly, and other tools utilized in content marketing.James has written professionally for 20+ years and managed content schedules for 15+ years. His passion for content is unmistakable! He is the undisputed reigning champion of Grammarly, having accomplished a 290+ week writing streak to unlock all badges.

Experience

1. Senior Account Strategist

   Marketing Refresh

   Feb 2026 — Present · Houston, TX, US

   This role builds on my foundation of content management to support our clients\' business goals as the Senior Account Strategist. Responsible for understanding each client\'s objectives and essentially serving as their CMO to build strategies, make recommendations, strengthen their brand, and oversee a team of contributors- Own the overall marketing strategy, oversight, reporting, analysis, and communication for assigned clients- Guide the content strategy for each client- Utilize AI tools to produce high-quality content at scale- Schedule face-to-face discussions with clients in regular meetings- Deliver monthly reports to each client, highlighting how the ROI from their marketing spend.

Education

• California State Polytechnic University-Pomona

  Bachelor of Business Administration (BBA), Accounting

  2002 — 2005

• Arcadia High School

  High School Degree

  1999 — 2002

• University of Houston

  Moved home to Houston and took 1 biology lab class to graduate from Cal Poly Pomona.

  2006 — 2006

Skills

• Storytelling
• Delegate Management
• Video
• Social Media Marketing
• Writing
• Search Engine Optimization (SEO)
• Sports
• Public Speaking
• Social Media
• Online Articles
• Microsoft Excel
• News Writing
• Online Journalism
• Ap Style
• Retail
• Self-Employment
• Public Relations
• Troubleshooting
• Proofreading
• Sports Writing
• Microsoft Office
• Radio Broadcasting
• Publishing
• Online Research
• Bylined Articles
• Wrestling
• Office Organizing
• Creative Writing
• SEO Copywriting
• Entertainment
• Avid
• Fantasy Football
• Sports Statistics
• Content Management
• Transcribing
• Video Production
• Storify
• Feature Articles
• Wordpress
• Online Publishing