Jessica Gage

About Jessica Gage

18+ yrs in growth strategy, global brand management, and product marketing from storytelling to customer-centric business operations in both B2C and B2B corporations and startups. Distills customer needs into clear scope requirements, measurable omnichannel go-to-market strategies, and sustainable business processes.Passionate about using data insights drive product design, business strategy, and process improvements. Uses analytics to discover new markets and customer segments, driving bottom-line growth.Excellent communicator and collaborator with the ability to translate technical information to a diverse audience. Consistently builds strong relationships across the organization, including peer-to-peer mentoring.People management, go-to-market strategy, account-based marketing (ABM), commercial account management, strategic planning, market research, customer success, project management, product development, roadmapping, design thinking, innovation, quality control, project controlling, critical path, work breakdown structure, MVP, MMP, time-to-first-value, lifestyle brand management, media planning, advertising campaign, event planning, omnichannel, retail marketing, merchandising, web, social media, email, digital, content management, Google Analytics, data visualization, reporting, SEM, PPC, Google Adwords, Bing, SEO, marketing automation, lead scoring, sales funnel operations, PipeDrive, Salesforce, Dynamics, Twitter, YouTube, LinkedIn, Facebook, Pinterest, Instagram, Adobe Creative Suite, Microsoft Sharepoint, Lean, Six Sigma, Agile, Jira, Slack, remote management and team building, education, training

Experience

1. Senior Segment Marketing Manager

   Cytiva

   May 2023 — Present · Raleigh, NC, US

   Cytiva is a global provider of technologies and services that advance and accelerate the development and manufacture of therapeutics.• Develop new customer segmentation, implement marketing strategy, and enable sales to drive growth.• Lead account-based marketing education, strategy, and process across Cytiva.

Education

• University of Wisconsin-Madison

  Bachelor’s Degree, Consumer Science - Consumer Affairs in Business

• University of Illinois Urbana-Champaign

  Marketing in a Digital World

• University of Wisconsin-Madison

  Master of Business Administration (M.B.A.), Marketing, Design Thinking, Healthcare Operations

Skills

• Advertising
• Digital Strategy
• Strategic Planning
• SEO
• Social Media Marketing
• Market Research
• Branding
• Event Planning
• Crm
• Project Management
• Marketing
• Marketing Strategy
• Product Management
• Media Planning
• Content Management
• Marketing Management
• Email Marketing
• Digital Media
• Integrated Marketing