Joris Cretien
VP Publisher Development Us @Awin Global
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WORK HISTORY
VP Publisher Development Us @Awin Global
Develop and manage a team of digital experts across North America, South America and Europe- Provide strategic counsel at the executive level, influencing investment priorities and GTM strategy- Develop strategic partnerships and API integrations, adopt white-label technologies and explore new monetization methods- Lead global senior-level projects and play an active role in the progress of company-wide initiatives to drive creator and publisher engagement and support client retention, growth and acquisition- Collaborate with Sales, Marketing, Legal and Finance to develop a new business model, operating and pricing model to support the global growth of creators and publishers- Collaborate with Product and Engineering teams to integrate and implement new platform features and tools for creator discovery, recruitment, engagement and campaign management- Use data and audience insights to prioritize and enhance partner engagement and growth- Foster a team culture that values innovation, proactivity, diversity, and customer satisfaction
EDUCATION
Edinburgh Napier University
BA (Hons), Business Management
KEDGE Business School
MA (Hons), Entertainment and Media - Sports Management
Université de Caen Normandie
BA, Business Management
SKILLS
ABOUT JORIS CRETIEN
Award-winning leader in the creator and partnership economy with deep experience connecting brands, creators, and commerce. Over the past decade, I have built global teams, launched new monetization platforms, and guided product and partnership strategies that empower creators and drive measurable growth. Known for data-informed decision-making, cross-functional collaboration, and an ability to turn opportunity areas into scalable business frameworks that inspire both teams and partners to excel.
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