Joyce Cress
Director of Marketing
- Role
- Director of Marketing at Copperweld
- Location
- Franklin, TN, US
- LinkedIn followers
- 500 followers
About Joyce Cress
Strategic, customer-centric marketing leader with proven success in building diverse, purpose-driven global brands in B2B, B2C, Channel and driving revenue, market share & brand growth for global businesses. Passionate about delivering innovative, best-in-class solutions that drive meaningful outcomes. Excels at building relationships, collaborating with and mobilizing cross-functional teams, facilitating decision-making in complex situations and driving organizational transformation in competitive, dynamic environments. Achiever | Belief | Responsibility | Empathy | Adaptability | DeveloperMarketing, Advertising Strategy and Campaign Management | Brand, Channel, Category and Product Marketing & Strategy | Team Management | Innovation/Transformation Lead | Multi-Platform Media | P&L, Budget Management | Digital Marketing | Display Advertising, SEO, SEM, Video, Mobile, Email, Social and Influencer Marketing | Traditional Media: TV, Radio, Print, Direct Mail, Outdoor | Merchandising and eCommerce | Agency Management | Strategic Partnerships | Consumer Insights & Research | Customer Marketing, In-Store Experience, Packaging | Subscriptions: Products and Services | Experiential Marketing | PR, Writing, Communications
Experience
Director of Marketing
Dec 2024 — Present · Brentwood, TN, US
Education
University of Miami
Bachelor of Arts, Advertising and Marketing
Skills
- Advertising
- Budgets
- Sales
- Online Marketing
- Project Planning
- Entertainment Marketing
- Management
- Product Marketing
- Real Estate Marketing
- Social Media Marketing
- Analytics
- Public Relations
- Sports Marketing
- Customer Insight
- Competitive Analysis
- Leadership
- Retail
- Market Research
- Direct Marketing
- Business Development
- Market Planning
- Digital Marketing
- Marketing Research
- Agency Relationship Management
- Program Management
- Multi-Channel Marketing
- Crm
- Marketing
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Product Management
- Consumer Products
- Mobile Marketing
- Creative Briefs
- Strategic Partnerships
- Strategy
- E-Commerce
- Marketing Management
- Email Marketing
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