Jeff Cook
Sr Product Leader | Driving Growth & Efficiency Through AI-Powered Integrations | SaaS & Automotive Vertical Expert
- Role
- Director of Product Management at GoTo
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Jeff Cook
I’m a product leader focused on transforming complex communication systems into seamless, intelligent experiences that drive measurable business impact.At GoTo, I’ve led initiatives that simplified our tech stack, reduced operational costs by over $1M, and unlocked $3M in new revenue through the launch of integrations on our IPaaS platform. My team’s work helped strengthen customer retention, streamline partner adoption, and expand GoTo’s position in key verticals like Automotive.I’m passionate about connecting product innovation to real customer outcomes — whether that means integrating with dealer management systems to improve reporting, building AI-driven scheduling to enhance efficiency, or enabling partners to deliver more value through GoTo Connect.Always looking to collaborate with others who share a drive for smarter, customer-centric solutions.Specialties: Product Strategy | SaaS | Integrations | Automotive | Go-To-Market Enablement | Customer Retention | AI-Driven Communications
Experience
Director of Product Management
Mar 2026 — Present
Education
Utah Valley University
Bachelor of Computer Science, Emphasis in Digital Media and Product Mangement
University of Utah - David Eccles School of Business
Master's degree, MBA
University of Utah
Master's Certificate, Management Information Systems and Services
2016 — 2017
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