About JC Medina
Industry veteran with a focus on product. Shipped multiple enterprise and consumer products during his stint as a senior executive and entrepreneur. Specialties: Product Development and Management, User Research, Digital Production, UI/UX Design, Digital Analytics, Growth, Content Marketing, and Digital Transformation.
Experience
Head of Innovation
PalawanPay
Jun 2021 — Present · Manila, National Capital Region, Philippines
Vice President for Digital Innovation
Cignal TV, Inc.
Jan 2019 — Jun 2021 · Manila, Philippines
Product Advisor
Hoppler
Nov 2018 — Dec 2019 · Manila, Philippines
Hoppler is a proptech firm based in Manila, Philippines.
Strategic Advisor
SpeedRegalo Inc.
Aug 2018 — Aug 2019 · Manila, Philippines
The Philippines' premier gifting portal. We deliver smiles! Served as the company's interim General Manager after its acquisition. Streamlined its product catalog and implemented platform improvements including chat-centric selling for the Philippine market. Steadily built and led the team responsible for hitting new traffic and revenue records for the company. Led business development and product for strategic initiatives with partners like Duty Free Philippines for online store operations.
Senior Product Manager
News Deeply
Sep 2015 — Nov 2018 · Greater New York City Area
Digital media product management for single-topic news. * Implemented a prioritization framework based on user, editorial and business needs. * Implemented and managed the overall scrum process of the product team. Managed internal and external development teams in Minneapolis, Kiev, Hong Kong, Pune and Cebu. * Authored detailed product specification documents with wireframes and user flows. * Performed competitive benchmarking and industry research. * Led organization-wide initiatives towards user journey mapping and persona development. * Introduced internal creative services within the News Deeply organization, rolling out automated editorial tools and a design and transcription desk. * Shipped News Deeply’s platform consolidation project in 2016, consolidating multiple properties into one flagship platform. Made the decision to move from a legacy CMS to a headless CMS * CRM architecture. Migrated over 20,000 pieces of content. The project was completed over three months, including data modeling, defining content strategy and UI and UX design * Led initiatives in Audience Development. Managed and optimized paid media campaigns in social media. Created metrics dashboards using Google Data Studio and Google Sheets. As the owner of our internal growth practice, I’ve increased site traffic by 800% while improving time on site and pages/ session. * Worked alongside the Internal User Research Team for user feedback and synthesis. * Provided client Program Management. Worked with Bill & Melinda Gates Foundation, Mastercard, Anheuser Busch and Sumitomo for custom property and CMS projects.
Senior Manager
LookSmart
Mar 2014 — Aug 2015 · Greater New York City Area
Served as the Lead Digital Producer for the Maxim Web Redesign project from August-November 2014. Led a team of 5 developers and worked alongside key stakeholders from Maxim Inc. to launch a Drupal-based website within a 3 month period while migrating thousands of legacy content. Managed operations and analytics for comparison-shopping site shopwiki.com, a company acquired by LookSmart in January 2015. Responsibilities include maintaining key relationships with CPA and CPC networks, direct advertisers and coordinating with the engineering team for site improvements based on data from internal tools and Google Analytics. Provided Customer Acquisition and Customer Success support for Clickable Analytics Dashboard clients. As part of the customer success unit, we worked closely with customers in identifying and formulating key metrics that aligned to their business objectives. With a special focus on social media engagement metrics, we discovered new ways of measuring social media’s impact on conversions. Implemented a full-blown content marketing program for Clickable, leveraging keyword research, email marketing, editorial workflows, analytics and creative asset production. Led initiatives for Clickable’s web and social media analytics practice. Led the creative services unit of the company responsible for UI/UX design for three subsidiaries.
Vice President
AppAddictive
Dec 2011 — Aug 2015 · Greater New York City Area
Head of Production Services for AppAddictive Agency and Brand partners. Product Management work for Analytics and Facebook Page Management. Created and managed the services unit of the company, deploying custom social media applications and CMS-driven websites for companies like David Yurman, SkinnyGirl Daily, McDonalds, Vonage, DBA and TPG. I helped brands take advantage of social media APIs and use them as a platform for viral content. Actively managed a core software development team of six.
Vice President
Global Gateway Innovation Exchange (G2iX)
Dec 2008 — Sep 2011 · NCR - National Capital Region, Philippines
Assisted the Fund Partners in the day-to-day operations of the firm including Investor Relations and Industry Analysis. Evaluated start-ups for potential M&A activity and portfolio expansion. Conducted due-diligence operations and reviewed business models relative to the goals of the fund. Responsible for Corporate Development for its portfolio companies (Exist Global, infinite.ly, MaestroDev and Morphlabs), and conducted strategic planning, sales and marketing mentorship. Authored various documents and white papers for investors and industry partners.
Director - New Media
Level Up! Games
Dec 2006 — Aug 2008 · NCR - National Capital Region, Philippines
As New Media Director, I evaluated and implemented various platforms both on mobile and web for Level Up’s Gaming Community. Represented the company in various speaking engagements in a growing Digital Marketing community. Launched Level Up! Games Advergaming practice, delivering interactive in-game campaigns with Nestle and other consumer brands. Launched the first SIM Card for the Gaming Community in partnership with Smart Communications. Forged a strategic alliance with Yahoo! Southeast Asia for traffic monetization and their gaming portal. Managed a full blown content production and editorial team for the Philippines’ most visited local site (Alexa, May 2008) and winner of the Webby Awards. Managed the transition from in-house CMS to Wordpress, designing a custom workflow for the editorial organization.
Head - Data Services Group
ePLDT, Inc.
Feb 2006 — Dec 2006
Engaged in research and development as well as revenue generation for its mail and messaging, portal and infrastructure services.
Contributing Writer
Summit Media (Summit Publishing Co., Inc.)
Dec 2005 — Jan 2011 · NCR - National Capital Region, Philippines
Tech writer under the "TECHMATES" banner in Entrepreneur Magazine. Published monthly.
Head - Product Development and Management
ePLDT, Inc.
Feb 2005 — Feb 2006
Responsible for the ePLDT Group's Research and Development initiatives. Evaluated and acquired various vendor platforms and led a team towards productization of key technologies for the consumer and enterprise market in the Philippines. Launched a push email service, web hosting for small business and complimentary services for ePLDT's core data center product.
Senior Product Manager
ePLDT, Inc.
Jun 2004 — Feb 2005
Managed Vitro Data Center, the Philippines' largest Data Center. Responsible for the overall Product Life Cycle and P&L.
Product Manager - Vitro Data Center
ePLDT, Inc.
Sep 2003 — Jun 2004
Channels Manager
ePLDT, Inc.
Apr 2003 — Sep 2003
Assumed the role of lead Channel Manager by handling relationships with Systems Integrators and Value Added Resellers.
Channels Specialist - Value Added Resellers
ePLDT, Inc.
Oct 2002 — Apr 2003
Account Executive
ePLDT, Inc.
Oct 2001 — Oct 2002
Covered key accounts for Data Center services.
Marketing Manager
Mp3Manila.com, Inc.
Dec 2000 — Oct 2001
Education
Quantic School of Business and Technology
Executive Master of Business Administration
2024 — 2026
Ateneo de Manila University
Bachelor of Science · Management Information Systems
1997 — 2001
Skills
- Start-ups
- Analysis
- User Experience Design
- Investor Relations
- Public Relations
- Partner Management
- Enterprise Software
- Data Center
- Advertising
- CRM
- Management
- Small Business Marketing
- User Interface Design
- Web Design
- Integrated Marketing
- Strategy
- Project Management
- Social Media Measurement
- Leadership
- Online Marketing
- Solution Selling
- Technical Writing
- Business Writing
- New Media
- Project Finance
- Entrepreneurship
- Product Management
- Strategic Partnerships
- Digital Production
- Mobile Applications
- Digital Marketing
- Business Strategy
- Product Development
- Product Marketing
- Mobile Marketing
- Mobile Devices
- Business Development
- Startup Development
- E-commerce
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