Juan Carlos Madrigal

WORK HISTORY

EDUCATION

SKILLS

ABOUT JUAN CARLOS MADRIGAL

Juan Carlos Madrigal is the Head of Marketing for Citi’s Banking franchise across North & Latin America, spanning the Investment Bank, Corporate Bank, and Commercial Bank. In this role, he leads enterprise-level marketing strategy, flagship client and industry platforms, and the build-out of new marketing capabilities across some of Citi’s most complex and commercially critical businesses.Previously, Juan Carlos served as Global Head of Marketing for Citi Commercial Bank, where he reset the global marketing strategy, operating model, and execution, driving measurable commercial impact through integrated digital, content, and event-led initiatives.Earlier, he led Global Marketing for Citi Wealth at Work and served as Global Marketing Head for Citi Latitude and Family Segments at Citi Private Bank, where he built and scaled next-generation engagement platforms and segment strategies for affluent, high-net-worth, and ultra-high-net-worth clients worldwide.Over his career, Juan Carlos has held senior marketing and communications leadership roles across Citi Wealth Management in Latin America and Mexico, covering Citi Private Bank, Citigold, International Personal Banking, and Banamex. He also led marketing for the Global Private Capital Group from its inception, supporting the launch and growth of new investment and advisory capabilities.Juan Carlos joined Citi in and has spent over 25 years building and transforming marketing organizations across geographies, client segments, and business models—operating at scale within highly regulated, global environments.He holds an MBA from Université du Québec à Montréal and a bachelor’s degree in Business Administration from Universidad Iberoamericana. He has completed executive education programs at Yale, Cambridge, IESE, MIT, and Singularity University.Outside of Citi, Juan Carlos is a professional photographer with international publications and exhibitions and serves as a board member of the Center for the Study of Open Societies (CESCOS).