James Johnson
Performance Marketing & Data Strategy Expert (Promoted from European Paid Media Expert) @Genesis
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WORK HISTORY
Performance Marketing & Data Strategy Expert (Promoted from European Paid Media Expert) @Genesis
Leading European growth, paid acquisition, and performance marketing for Genesis Motor Europe across multiple markets, owning integrated media strategy, execution, and optimisation. Following strong performance in my initial Paid Media Manager role, I was promoted to expand my scope across analytics, research, and local market coordination- Lead the European paid acquisition & paid media strategy and KPI framework, overseeing multi-million-€ budgets and aligning spend to business objectives- Manage agency partners and internal stakeholders to optimise campaigns across Meta Ads, Google Ads, Programmatic, Native and Paid Social to enhance media efficiency- Developed the European analytics, attribution and reporting framework using GA4, Looker Studio and Google Marketing Platform (GMP) to improve tracking accuracy and forecasting- Coordinate creative production, asset delivery and Digital Asset Management (DAM) processes across markets to ensure brand consistency and speed to market- Drive target audience definition and persona development through benchmark analysis to improve relevance and conversion rates- Oversee market research and brand measurement (Kantar, Nielsen) and convert insights into marketing strategy- Introduced structured Conversion Rate Optimisation (CRO) and experimentation practices to improve funnel conversion and acquisition efficiency- Supported go-to-market planning for new market rollouts by aligning acquisition, analytics and creative strategy.
EDUCATION
University of the West of England
Bachelor's Degree, Marketing
ABOUT JAMES JOHNSON
Strategic media and performance marketing leader with 13+ years building and scaling integrated acquisition engines and campaign frameworks across Europe and global markets. I combine strategic leadership with hands-on execution across media strategy, paid media (Google, Meta, programmatic), performance analytics, and cross-channel optimisation to drive business impact and sustainable growth.I have led multi-million-€ media investments and built high-performing teams that exceed KPIs through audience targeting, process optimisation, experimentation and data-informed decision-making. I partner cross-functionally with product, creative, BI and brand teams to build scalable marketing and media models that translate brand strategy into measurable outcomes.Passionate about using marketing to deliver products and services that benefit people — from electrified mobility and fintech to health and consumer wellbeing — and always focusing on purpose, performance and long-term growth.
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