Jonathan Ciechanowski

About Jonathan Ciechanowski

Healthcare executive driving profitable growth and operational excellence across marketing, sales, product, and operations. Experienced in creating GTM strategies and brands for B2B2C and B2B products. Proven track record managing $30M+ budgets and leading 60+ member teams while serving as direct report to C-suite leadership (Chief Executive Officer, Chief Growth Officer, Chief Operation Officer).Impact Highlights-Delivered $5B revenue expansion – pioneered analytics transformation from reporting to strategic insights, contributing to product sales growth from $17B to $22B-Achieved 50% sales conversion increase through marketing funnel transformation while reducing orphaned leads by 20%-Generated 6% medical cost reduction by creating caregiver engagement strategy that increased active participants by 2.5x-Improved member retention 3% and communication effectiveness 7% through consumer segmentation strategy implementation-Elevated quality metrics 5-10% in Stars/HEDIS compliance through cross-functional process optimization with IT, market operations, and contracting teamsLeadership Philosophy:Trailblazing executive with cross-functional expertise spanning Marketing, Strategy, Product Development, Operations, and Technology Integration. Focused on sustainable revenue growth with disciplined financial management. Collaborative leader committed to strategic alignment and building diverse, high-performing teams through active recruitment and mentoring.

Experience

1. Head of Marketing

   Unified Growth Partners

   Apr 2024 — Present

   Brand Development & Market Research: Established comprehensive brand identities for B2B and B2C customer segments through strategic market research and customer insights analysis. B2B brand targeted insurance agents/agencies while B2C brands focused on Medicare and ancillary insurance products, achieving 95% 5-star customer reviews and demonstrating trusted relationships• Performance Marketing ROI: Created data-driven marketing campaigns across digital and direct channels targeting segmented customer populations, delivering significant annual growth from launch to $5M in recurring revenue through fact-based customer understanding• AI Technology Integration: Leveraged AI-based tools to streamline marketing campaign messaging development, application, and delivery processes. Automated messaging systems delivered 15-20% improvement on client loss rate through enhanced customer experience• Cross-functional Strategy: Applied market research insights to drive strategic decision-making across product development, customer experience, and business growth initiatives

Education

• Indiana University - Kelley School of Business

  Master of Business Administration, Marketing and Corporate Innovation

• Milwaukee School of Engineering

  B.S., Management

  2001 — 2003

• Indiana University - Kelley School of Business

  MBA, Marketing, Corporate Innovation, Entreprenuership

  2006 — 2008

Skills

• Modeling
• Systems Analysis
• Strategic Planning
• Management Consulting
• Collaboration
• Sas
• Microsoft Excel
• Market Research
• Operational Excellence
• Project Management
• Problem Solving
• Leading Change
• Integration
• Process Improvement
• Competitive Analysis
• Analysis
• Pmp
• Data Analysis
• Disaster Recovery
• Business Intelligence
• Management
• Health Insurance
• Business Analysis
• Business Development
• Business Process Improvement
• Change Management
• Cross-Functional Team Leadership
• IT Strategy
• Leadership
• Program Management
• Project Planning
• Sdlc
• Strategy