J Cheema

About J Cheema

I bring 12+ years of product, marketing, branding, and strategy experience to companies across healthcare, sports, and technology. Created and executed marketing campaigns from start-to-finish, implementing a creative process and collaborative environment that delivered consistent brand strength and commercial success within both traditional and heavily regulated industries.Hands-on leader with significant experience managing high-performing teams from 4 to 30, where I have created a culture of optimistic collaboration, consumer-centric thinking, and relentless optimism—even when team members are located in multiple locations.Launched multiple products including the Kobe 7 and Kobe 8 at Nike, as well as two aesthetic medical devices at Allergan Aesthetics. At Nike, I worked directly with Kobe Bryant, LeBron James, and Kevin Durant.Data-driven approach to strategy and marketing execution, transforming data into information to make confident business decisions. Extensive experience in SAS, PowerBI, Tableau, SQL and more. Co-author of three textbooks on data analytics. Winner on Jeopardy!(Final Jeopardy question: “Of the 4 ‘M’ cities that consecutively hosted Summer Olympics in the 20th century, these 2 aren’t national capitals.”)

Experience

1. Marketing Director, Product

   Cynosure, LLC.

   Dec 2024 — Present · Irvine, CA, US

   Lead all North America product marketing across all 11 core product lines that generate $200M+ while leading a team of 3 direct reports.Successfully launch XERF (a skin tightening device) and eCO2 3D (fully-ablative carbon dioxide laser), including developing positioning, pricing, and all customer- and consumer-facing creative assets. Within 4 months of launch, XERF is the third-largest product in the portfolio, is +7,500% versus the previous product launch, and is on track to exceed the 2025 plan. Create marketing strategies for all core products that informs all other marketing functions, including Marketing Communication, Digital Marketing, and Event Marketing. Develop all approved marketing claims and product messaging maps to inform how each product comes to life.Create benefit-led positioning for 11 core products to simplify messaging for the 200-person sales team, as well as customers. Previous product descriptions focused on physics and features, which has now evolved to reflect how each product improves the lives of patients.Personally engage with key opinion leaders, important customers, and industry stakeholders to build brand equity, gain insights, and drive commercial success.

Education

• The Johns Hopkins University

  Bachelor’s Degree, Public Health and Computer Science

• UNC Kenan-Flagler Business School

  Master of Business Administration (MBA), Marketing