Jeff Chang

About Jeff Chang

A well defined strategy, backed with data with buy in across the company is how I\'ll help your digital marketing succeed.I am a digital marketing consultant with 10+ years of hands‑on experience delivering measurable growth across SEO/SEM, UX/UI, and Performance Media (Meta, YouTube, TikTok, Google Ads, Snapchat and more). My holistic approach to digital strategy has consistently turned under‑performing campaigns into ApproachAnalytics - Analytics provides actionable insight instead of guessing what the issue is. In a sea of digital marketing data, the use of analytics such as through GA4 or Adobe Analytics allows me to isolate performance and understand where to focus efforts. Collaboration - Working cross functionally and collaboratively with all aspects of the business is how I\'ve driven results. Digital marketing touches every aspect of business and needs to work hand in hand in order to be successful. Digital marketing can bring a customer in the door but the holistic experience determines if the customer is retained.Holistic Strategy - As part of my approach, I consider the needs of the business and how digital marketing aligns to accomplish these outcomes. Beyond performance of individual channels, digital marketing needs to determine where budget and effort is best spent and what strategies align most with the priorities of the business.

Experience

1. International Digital Marketing Consultant

   Domino's

   Dec 2023 — Present

   As an International Digital Marketing Consultant, I work closely with digital teams across Domino’s global markets to optimize their digital marketing strategies. My expertise spans multiple channels, including Meta, Google Ads, TikTok, YouTube, and others, where I have consistently driven improved performance through paid media management, CRM strategy development, and website optimization to enhance user experience and conversion rates. The markets I’ve supported have achieved record-breaking marketing ROAS.

Education

• Eastern Michigan University

  Master of Business Administration (M.B.A.), Marketing/Marketing Management, General

  2014 — 2016

• University of Michigan

  Bachelor's degree, Psychology

  2007 — 2011

Skills

• Digital Marketing
• Video Editing
• Email Marketing
• Print Advertising
• Market Research
• Management
• Marketing
• Financial Services
• Social Networking
• Content Marketing
• Online Reputation Management
• Marketing Consulting
• Social Media
• Investments
• SEO
• Social Media Marketing
• Microsoft Excel
• Account Management
• Financial Education
• Microsoft Office
• Online Advertising
• Adwords
• Strategic Communications
• Marketing Strategy
• Customer Service
• Digital Photography
• Financial Analysis
• Video Production
• Event Planning
• Google Adwords
• Web Content Optimization
• Case Management
• Microsoft Powerpoint