John Casten

CSO/CRO, Executive Sales Leader | People first leader | Culture Builder

Role
Global Head of Sales at StarKist Co.
Location
Reston, VA, US
LinkedIn followers
500 followers
Sales & Business DevelopmentView LinkedIn profile

About John Casten

Accomplished sales management professional with extensive experience doing sales strategy improvements including new business generation and broker recruiting and management. Strong business background developed through diverse roles including sales, sales management, project and category management. Proven ability to lead teams of multi-functional and multi-cultural professionals to achieve strategic objectives. Effective strategist with an ability for seeking new sales outlets as well as expanding current portfolios. Highly effective leader focused on aligning corporate vision with customer needs.Specialties: Category and Channel Strategy Development Sales team and customer management B2B and B2C sales International Sales Category Management Strong Analytical Skills

Experience

  1. Global Head of Sales

    StarKist Co.

    Jan 2022 — Present · Reston, VA, US

    Senior Sales Executive reporting to the CEO, responsible for Sales, Trade Marketing/Management, and Category Management.

Education

  • Baylor University

    BBA, Entrepreneurship, Marketing

  • University of Georgia - Terry College of Business

    MBA, Int'l Business and Marketing

Skills

  • P&L Management
  • Customer Relationship Management (Crm)
  • Strategy
  • Sales Management
  • Budgets
  • Sales Process
  • Fmcg
  • Sales Operations
  • Pricing Strategy
  • Marketing
  • Superior Sales Skills
  • Direct Sales
  • Strategic Planning
  • Training
  • New Business Development
  • Cross-Functional Team Leadership
  • Business Strategy
  • Marketing Strategy
  • Sales
  • Selling Skills
  • Salesforce.com
  • National Accounts
  • International Sales
  • Income Statement
  • P
  • Pricing
  • Business Development
  • Team Leadership
  • Fast-Moving Consumer Goods (Fmcg)
  • Business-to-Business (B2b)
  • Analytical Skills
  • Leadership
  • Retail
  • B2b
  • Forecasting
  • Crm
  • Team Management
  • Grocery
  • P&L
  • Team Building

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John Casten — Global Head of Sales at StarKist Co. in Reston, VA, US | Unifers