Jon Cassady
Director of Advancement @American College Of Pediatricians
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WORK HISTORY
Director of Advancement @American College Of Pediatricians
As the Director of Advancement, I lead and execute fundraising initiatives to grow our ACPeds revenue, strengthen donor relationships, and advance the ACPed vision and mission. This role works closely with the Executive Director, Board of Directors, and key stakeholders to build a sustainable and diversified funding base.
EDUCATION
Indiana University Indianapolis
The Fund Raising School (TFRS)
University of St. Thomas - Opus College of Business
Masters, Marketing Communications
University of St. Thomas
BA, Business Administration
University of St. Thomas
Master of Business Administration - MBA, Marketing/Marketing Management, General
SKILLS
ABOUT JON CASSADY
Senior-level executive with extensive experience across nonprofit and for-profit sectors, including significant global leadership. A creative, results-driven strategist known for driving breakthrough thinking, operational efficiency, and organizational growth. Skilled in leading cross-functional teams to develop innovative, data-informed marketing and advancement strategies across the full communications spectrum. Expert in designing and executing integrated fundraising and marketing programs with clear methodologies, defined KPIs, and measurable outcomes. Recognized for strong constituent relationships, exceptional people leadership, disciplined project management, and outstanding presentation and written communication abilities.Specialties: • Program & Project Management• Market Management• Market Segmentation• Market Research and Analysis• Integrated Marketing Communication (360 Marketing Plans)• Web Site Design, Information Architecture & Development• Social Networks (Facebook, X(Twitter), YouTube, Blogs, etc.) • Search Optimization & Content Syndication• Data Base Marketing, Segmentation, Analysis & Profiling• Direct Marketing & Demand Generation• Message Management• Brand Marketing• Image Building
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