Carrie Z.
Bilingual B2B & B2C Marketing Leader | Driving Brand & Business Growth, Demand Generation, and Customer Retention
- Role
- Demand Generation Marketing at ServiceChannel
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Carrie Z.
A passionate, entrepreneurial, and results-driven bilingual (English & Chinese) marketing leader with 23+ years of experience spanning consumer products, retail services, eLearning, technology, and SaaS sectors- Expertise in developing and executing domestic and global B2B, B2C, and B2B2C integrated marketing campaigns and go-to-market across PR, digital, SMS, apps, websites, paid advertising, email, social media, and content marketing- Proven track record in lead generation, growth marketing, and data-driven performance analytics- Strong financial acumen with hands-on experience in P&L ownership and budget management- Skilled in team leadership and collaboration, driving alignment across marketing, cross-functional stakeholders, and external agencies/vendors.
Experience
Demand Generation Marketing
Feb 2023 — Present · Greenville, SC, US
Education
University of Tennessee, Knoxville
MBA
Skills
- Project Planning
- Strategic Planning
- Product Management
- Strategy
- Integrated Marketing
- Marketing Management
- Market Analysis
- Strategic Partnerships
- Analytics
- Market Research
- Marketing
- Brand Management
- Cross-Functional Team Leadership
- Management
- Marketing Strategy
- Product Development
- Fmcg
- Multi-Channel Marketing
- Customer Insight
- Social Media
- Leadership
- Business Development
- Digital Marketing
- Brand Development
- Segmentation
- Corporate Branding
- Trade Marketing
- Consumer Products
- P&L Management
- Retail
- Product Marketing
- Competitive Analysis
- Advertising
- Marketing Communications
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