Carlos Mendez
Manager, Marketing Automation @Bright Horizons
Signup · Get unlimited contacts
WORK HISTORY
Manager, Marketing Automation @Bright Horizons
Newton, MA, US
Design and implement high-volume, multi-channel targeted digital marketing campaigns using Salesforce Marketing Cloud to drive engagement for prospects and customers.· Serve as an internal advisor on email marketing best practices, providing guidance and support to internal stakeholders.· Oversee daily email deployments and automation activities to guarantee the seamless execution of email marketing programs and ensuring 100% completion.· Analyze and report on the performance of email campaigns, utilizing data validation checks to ensure reporting accuracy and actionable insights for improvement.· Maintain technical documentation, including naming conventions and standard operating procedures (SOPs), to streamline automation processes and ensure system consistency.
EDUCATION
University of New Haven
MBA, Business
Eastern Connecticut State University
BS, Communication
SKILLS
ABOUT CARLOS MENDEZ
Technical Marketing Automation lead with a decade of experience specializing in Salesforce Marketing Cloud (SFMC). I focus on the intersection of data and execution—using SQL to build precise audiences and AMPscript to engineer personalized customer experiences.My approach is rooted in data validation and technical troubleshooting. Whether it\'s managing lead flows between Sales Cloud or configuring web form integrations via REST API, I ensure that the data remains the \'source of truth.\' I enjoy the challenge of resolving complex system issues and am actively expanding my expertise into Data Operations to better support the systems that power modern marketing.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.