Julie Candelon

About Julie Candelon

I help B2B tech companies scale pipeline and revenue by building GTM strategy, demand engines, and AI-enabled marketing operations, as your embedded fractional CMO or VP of Growth.I run the marketing function, align with sales, and build the systems, processes, and execution muscle your team needs to grow. My specialty is taking companies in transition and creating clarity, momentum, and measurable results fast.For 15+ years, I’ve been the marketing leader that growth-stage and enterprise tech companies call when they need someone who can be both strategic and hands-on. My work spans the full marketing spectrum:• GTM & Positioning: ICP and segmentation, value prop and messaging, category differentiation, cross-functional alignment, and global market expansion.• Demand Generation & Pipeline AccelerationABM, multi-channel demand programs, content strategy, digital campaigns, lead generation, pipeline creation, funnel acceleration, and revenue/sales alignment.• Integrated Marketing Programs: Web and digital presence, brand and creative, content and SEO, GEO/AEO, emailing, social media and paid media, product launches, events and webinars, community engagement, PR/analyst relations, and partner/co-marketing programs.• Marketing Ops, Data & MartechTech stack strategy & planning, CRM/MAP architecture (HubSpot, Salesforce, Marketo), attribution, scoring, analytics, reporting, system integrations, automation, and operational rigor.• AI-Enabled Workflows & ProcessesIntelligent processes & workflows across campaign ops, content ops, reporting, QA, research, sales enablement, data, and team productivity.• Embedded LeadershipRunning the marketing function, coaching and hiring teams, budget ownership, alignment with CEO/CRO/Product/CFO, and restoring clarity and trust in the marketing engine.I bring a global perspective, a direct leadership style, and a track record supporting CEOs across AI, DevOps, cloud, cybersecurity, IT infrastructure, data management, FinTech, MarTech, HRTech, supply chain, telecom, open source, and enterprise SaaS.Who I work with- B2B tech companies from Series A to Fortune 100- CEO, CRO, CTO, and product leaders who need a leader to architect and run the engine- Teams facing transitions: growing, scaling, fundraising, pivoting, entering the U.S, or rebuilding marketingSelected clients: NVidia, Amazon, RingCentral, Kentik, Scality, Cumulus Networks, EditShare, ALOM, Certain, House of Brick.If you need a marketing leader who can create clarity, build systems, accelerate pipeline, and scale globally, let’s talk.

Experience

1. Fractional CMO VP Demand Generation Advisor - CEO at Jmarketing

   Jm Rketing

   Jan 2009 — Present · San Francisco, CA, US

   Working with growth-stage and enterprise B2B tech companies, Julie embeds as their Fractional CMO or VP of Growth. She defines the GTM strategy, builds lead/demand generation, modernizes ops/data/systems, and deploys AI-enabled workflows that consistently increase pipeline by 25–50%, improve conversion rates, and accelerate revenue. Customers include NVidia, Amazon, RingCentral, Kentik, Scality, Cumulus Networks, House of Brick, Certain, EditShare, ALOM. We serve venture-backed startups & Fortune 500 companies across AI, DevOps, cloud, cybersecurity, IT infrastructure, data management, FinTech, MarTech, supply chain, and enterprise SaaS.1. GTM & PositioningICP, segmentation, messaging, value prop, differentiation, and global GTM. Align teams.2. Demand Gen & PipelineBuild and run ABM + multi-channel demand engines. Drive funnel design, optimization, sales/SDR alignment, and pipeline acceleration tied to revenue targets.3. Integrated Marketing ProgramsWeb presence, content + SEO/GEO/AEO, branding, product launches, events/webinars, community, PR, paid/social, and partner programs.4. Marketing Operations, Data & MartechMarTech strategy, CRM/MAP architecture, attribution, scoring, lifecycle processes, analytics, reporting, and automation across GTM.5. AI WorkflowsAI workflows for campaign ops, content ops, QA, research, insights, reporting, and team enablement. Automations and AI agents that streamline execution and scale productivity.6. Embedded LeadershipOperate as CMO or VP Growth. Lead teams, manage agencies, own budget + planning, and restore alignment and trust.Recent Outcomes• 60% pipeline lift in year one • 35% conversion rate improvements • 25% CAC efficiency gains • 5x increase in MQL/SQL velocity • 4 months sales cycle reductionsEngagements• Fractional CMO / VP of Growth• GTM transformation, repositioning• Pipeline acceleration, demand gen rebuild• U.S. market entry & global expansion• Operations modernization• AI-led workflow

Education

• SKEMA Business School

  Master of Science in Management, B2B Marketing

  1999 — 2003

• Saliège Campus

  Classes Preparatoires

  1997 — 1999

Skills

• Online Marketing
• Email Marketing
• Marketing Strategy
• Social Media Marketing
• SEO
• Digital Marketing
• Lead Generation
• Web Analytics
• E-Commerce
• Marketing Communications
• Entrepreneurship
• Blogging
• Direct Marketing
• Copywriting
• Strategic Partnerships
• Online Advertising
• Content Strategy
• Online Community Management
• B2b
• Social Networking
• Word of Mouth Marketing
• Event Marketing Strategy
• Demand Generation
• Influencer Marketing
• Project Management
• Mobile Internet
• Product Launch
• Software Industry
• Smo
• Startup Marketing
• Facebook
• Twitter
• Services Marketing
• Product Marketing
• Internet Strategy
• International Project Management
• Interactive Marketing
• Digital Media
• Web Content Optimization
• Web Content Management