Jose Carlos Acevedo

About Jose Carlos Acevedo

Dynamic and Bilingual Client Insights Senior Director, distinguished by a track record of championing client objectives and spearheading innovative solutions. Expert in leveraging Advanced Analytics, Household Panel, and Shopper Insights to drive sales and service across diverse products. My 15+ years in retail market intelligence and the consumer packaged goods industry have honed my skills in project management, client relations, and leading high-performing client service teams.I am recognized for cultivating robust relationships with key stakeholders, including senior management, marketing, sales, research, and innovation teams. My approach blends passion with deep market knowledge to create lucrative business opportunities and foster collaborative environments. Fluent in English and Spanish, I excel in cross-cultural communication and multinational business strategies.Key Highlights: • Demonstrated leadership in problem-solving, optimizing processes, and consistently achieving results. • Proven ability to exceed revenue goals through insightful POS and panel data analysis and research. • Unify Certify Expert, Certified in Consumer and Shopper Insights, and a Supply Chain Specialist.I am committed to delivering excellence in client service and market research, backed by my academic foundation with a BS and MBA in Marketing, majoring in research. As a dedicated team player, I am always eager to contribute my expertise and learn from peers, upholding my values as a Christian and my passion for helping others in every aspect of my professional journey

Experience

1. Senior Director Client Insights

   Circana

   Jul 2025 — Present · Dallas, TX, US

   As Senior Director of Client Insights at Circana, I lead a strategic portfolio of clients across the CPG and retail landscape, delivering data-driven insights and growth-focused strategies that align with each client’s business goals. Drawing on nearly two decades of experience in market research and retail intelligence, I help clients navigate consumer behavior shifts, uncover white space opportunities, and make confident, insight-led decisions.My role bridges storytelling and analytics — transforming complex data into actionable, meaningful narratives that drive performance and innovation across product, brand, media, and shopper strategies. I partner cross-functionally to bring together custom research, POS analytics, receipt panel insights, and advanced forecasting tools that empower our clients to win in competitive, ever-evolving markets.Above all, I’m passionate about building trusted relationships, making insights accessible, and turning intelligence into impact.

Education

• Inter American University of Puerto Rico, San German Campus

  MBA

• Inter American University of Puerto Rico, San German Campus

  BBA

Skills

• Retail
• Sales Operations
• Shopper Marketing
• Marketing
• Marketing Strategy
• Merchandising
• Management
• Budgets
• Account Management
• Fmcg
• Timely Decision Making
• Retail Category Management
• Categorization
• Key Account Development
• New Business Development
• Customer Service
• Sales
• Customer Relations
• Business Strategy
• Photography
• Digital Photography
• Photoshop
• Trade Marketing
• Strategic Planning
• Budgeting
• Promotions
• Bilingual-Spanish
• Category Insights
• Consumer Behaviour
• Lightroom
• Oracle Crm
• Market Research
• Market Intelligence
• Consumer Products
• Customer Insight
• Strategy
• Fast-Moving Consumer Goods (Fmcg)