J. C. Santini

About J. C. Santini

I’m a marketing and brand strategist with experience across sports, hospitality, and entertainment. Over the past several years, I’ve led data-driven campaigns, managed cross-functional teams, and helped brands grow through a mix of creativity and strategy. I love connecting big-picture ideas with measurable results, turning storytelling into something that actually moves the needle.My background as a Division I and professional baseball player shaped a lot of how I work today. Competing on the field for over 22 years taught me discipline, teamwork, and how to perform under pressure; these lessons now guide how I lead teams and build brands.I’m passionate about helping organizations establish their brand position, connect with their audience, and create experiences that leave a lasting impression. My goal is to make a positive impact on the people around me and to lead through service in everything I do. I’m at my best when working with others who challenge me to grow, think differently, and push for excellence together.

Experience

1. Co-founder & Director of Communications

   Reroot Collaborative

   Sep 2025 — Present

   Assisted in start up marketing and branding efforts to launch the Re|Root Collaborative non profit organization. Engaged relevant partners and stakeholders to establish operations in Ghana.

Education

• Northwestern University

  School of Professional Studies, Specialized Studies

• Saint Mary's College of California

  Bachelor of Business Administration - BBA, Business Administration and Management, Concentrations in Entrepreneurship and Finance

  2017 — 2021

• Woodcreek High School

  High School Diploma

  2014 — 2017

• Tuck Executive Education at Dartmouth

  Next Step: Transition To Business