Juan Carlos Lozano
- Role
- Performance Marketing Specialist at CDW
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Juan Carlos Lozano
Recently transitioned to Integrated Channel Lead as part of CDW’s Marketing…
Experience
Performance Marketing Specialist
May 2022 — Present
Perform daily updates and optimizations for over 100 campaigns, launch new campaign types including Smart Shopping and Google Discovery Ads-Manage and execute successful paid search, shopping, and audience targeting strategies-Conduct keyword research, campaign building, copywriting, budget management, performance analysis, and reporting for search engine marketing campaigns-Collaborate with cross-functional teams to define measurement plans and requirements-Stay current on SEM/PPC industry trends and make recommendations that align with the business-Utilize digital analytics tools such as Google Ads, Bing Ads, Adobe Ad Cloud, and Adobe Analytics.
Education
Universidad Anáhuac
Bachelor's degree , Computer Engineering
The University of Chicago Graham School
Professional Certificate Digital Marketing and Integrated Communications, Marketing
Quinlan School of Business, Loyola University Chicago
Master of Business Administration - MBA, Marketing
Skills
- Java
- Integrated Marketing Communications Planning
- Public Speaking
- Google Adwords
- Professional Presence
- Logística
- Leadership
- Corporate Social Media
- Research
- Performance Management
- Planeamiento De Proyectos
- Audience Analysis
- Customer Service
- Strategic Initiatives
- Teamwork
- Project Planning
- Sap Implementation
- Sap Cloud for Customer
- Marketing
- Business Analysis
- Business Planning
- Google Analytics
- Plan De Negocio
- Microsoft Powerpoint
- Mba
- Strategic Planning
- Estrategia Empresarial
- Zyncro
- Customer Relationship Management (Crm)
- Microsoft Word
- Nonprofit Organizations
- Negociación
- Business Strategy
- Microsoft Office
- Billingual Communications
- Sql
- Enterprise Social Networking
- Management
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