Jc Hoopes

About Jc Hoopes

I am a digital marketing analyst with 15 years experience. My passion is using data…

Experience

1. Web Analytics Manager

   Chime

   Oct 2023 — Present · San Diego, CA, US

   Web Analytics Leadership: Developed and executed a comprehensive roadmap for tracking and measuring website and landing page performance, resulting in actionable insights for cross-functional teams.Data Collection & Analysis: Implemented advanced tracking tags, set up event tracking, and analyzed user behavior to inform strategic decisions.CRO & A/B Testing: Drive efforts in conversion rate optimization by designing and analyzing A/B tests, optimizing website content, layouts, and calls-to-action.Reporting & Dashboards: Create and maintain detailed reports and dashboards in Looker, providing stakeholders with clear insights into web performance, user behavior, and campaign effectiveness.Tag Management: Manage and maintain the tag management system, ensuring accurate data collection and reporting.Key Achievements:• Conducted an audit of Google Analytics accounts, fixing tracking errors and updating to best practices, leading to the successful transition to GA4 as the primary analytics tool.• Partnered with Analytics to analyze and optimize Chime’s data infrastructure, integrating GA4 and Google Search Console data into Snowflake, resulting in improved data accessibility and reporting efficiency.• Developed mission-critical dashboards in Looker, blending GA4 and Segment data for comprehensive user journey analysis, and educated stakeholders on self-service dashboard usage.• Enhanced site tracking in Google Tag Manager, reducing tag bloat and automating tracking of new components.• Advocated for and implemented UTM tracking for Paid Partnership & LCM teams, resulting in cleaner data and best practices alignment.• Provided ongoing data analysis and insights for CRO A/B experiments, improving user experience and conversion rates.• Significantly improved SQL and ETL skills• Leverage AI/Machine Learning to improve time management and remove bottlenecks

Education

• Ashford University

  Master of Business Administration - MBA, Project Management

• Brigham Young University - Idaho

  Bachelor's degree, Business Management, Emphasis in Marketing

Skills

• Kenshoo
• Software Consulting
• Landing Page Optimization
• Ppc
• Omniture
• Paid Search Campaigns
• Marketing
• Social Media
• Multivariate Analysis
• Pay Per Click (Ppc)
• Keyword Research
• Web Marketing
• Content Marketing
• Business Analytics
• Analytics
• Competitive Analysis
• Advertising
• E-Commerce Optimization
• Sem
• Google Adwords
• Supply Chain Optimization
• Conversion Optimization
• SEO Copywriting
• User Experience
• Digital Strategy
• Search Analysis
• Web Content Writing
• Online Advertising
• Google Analytics
• Web Analytics
• Ppc Bid Management
• Integrated Marketing
• Paid Search Strategy
• Search Advertising
• Copywriting
• Online Marketing
• SEO
• Multivariate Testing
• A/B Testing
• Market Research