J. B. Davis

About J. B. Davis

Overview Brand Strategy – Create differentiated positioning, build strong brand architectures, and identify opportunities to extend brand relevance Brand Management – Track creative to ensure on-brand, identify ROI opportunities, develop guidelines, ensure consistency across online and offline touchpoints Market Research – Lead stakeholder interviews, partner with colleagues to design research, assess competitive landscape/current strategies, identify market trends, craft actionable insights Accomplishments Building marketing agency’s branding practice against 2022’s headwinds - selling brand strategy to clients and internally advocating for new capability Led rebranding of market leader Firestone Complete Auto Care by redefining target and reimagining in-store experience Made positive impact as a house of worship’s foundation-funded marketing director by employing market-centric perspective, a heavy-lift Built strong brand architecture for launch of FinTech app Drove creation of sub-brand for major health insurer to extend relevance into new market Tell decent dad jokes Check-out some of the highlights at jonathanbdavis.com

Experience

1. Director of Brand Strategy

   Falls & Co

   Dec 2021 — Present · Cleveland, OH, US

   Building Brand Strategy Practice at Full-Service Marketing Agency Leading or co-leading large-scale brand strategy initiatives for new and existing clients. Subject matter expert for brand-related new business opportunities and agency content. Brand Positioning – For $20 billion industrial company that doubled in size because of recent acquisitions, co-developed brand positioning, strategic messaging, and messaging hierarchies to guide creative executions that re-introduced company to customers and internal stakeholders. Brand Practice Development– For Falls, expanding brand strategy practice by analyzing pitches/RFPs to understand prospects’ needs, building proprietary methodologies, standardizing terminology, segmenting offerings, and productizing deliverables. Serving as subject matter expert to colleagues on sales opportunities with existing client relationships. Managing large “dotted line” team bringing The Solve TM to market, workshops partnering senior clients and agencies to solve discrete business challenges. Brand Communications – For $15 billion manufacturer, evolved digital strategy for innovative brand story (expertise across connected high growth industries vs. typically employed category-specific messaging), enterprise initiative involving primary/secondary research, content strategy, and engagement across wide range of targets.

Education

• Northwestern University - Kellogg School of Management

  KMI 9 Month Certificate Program, Management

• Columbia University - School of International and Public Affairs

  MPA, Public Policy and Administration

• Wesleyan University

  BA, American Studies and American Government