Jan-Benedict Steenkamp
Massey Distinguished Professor | Editor in Chief Journal of Marketing | Award-winning author | Top 0.02% scientist worldwide | Creator of the 4-factor Grit Scale
- Role
- Editor in Chief Journal of Marketing at American Marketing Association
- Location
- Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Jan-Benedict Steenkamp
Jan-Benedict Steenkamp is the C. Knox Massey Distinguished Professor at the University of North Carolina’s Kenan-Flagler Business School, marketing and leadership scholar, and history buff since his pre-teens. His work has received nearly citations. He is ranked in the 0.1% out of 10 million scientists across the world and all sciences. Steenkamp has been recognized as “Teaching All Star” by UNC’s MBA program. He teaches the wildly successful course \"Leadership Lessons from History\" across all UNC\'s Executive MBA programs. The course is based on his book “Time to Lead: Lessons for Today’s Leaders from Bold Decisions that Changed History.” “Time to Lead” was a finalist for the Foreword INDIES Book of the Year Award for the category History. He has written four other critically-acclaimed books. His new book \"Warrior, Queen, Scientist, Activist: Gritty Women Who Bent the Arc of History\" will be published in March 2024.He has given executive seminars on all continents, at the U.S. Military Academy West Point, the U.S. Naval Postgraduate School, and the U.S. Air Force. His work has been featured in newspapers, TV, and radio around the world. He has received an honorary doctorate from Aarhus University and lifetime achievement honors from the Royal Netherlands Academy of Sciences and the American Marketing Association.
Experience
Editor in Chief Journal of Marketing
American Marketing Association
Jul 2025 — Present
Education
Wageningen University & Research
Doctor of Philosophy - PhD
1983 — 1989
Wageningen University & Research
Master of Science
1981 — 1983
Wageningen University & Research
Bachelor of Science
1977 — 1981
Skills
- Fundraising
- Marketing Strategy
- University Teaching
- Market Research
- Global Branding
- Business Strategy
- Teaching
- Strategy
- Data Analysis
- Social Media
- Qualitative Research
- Curriculum Development
- Management
- Marketing
- Statistics
- Higher Education
- Research
- Public Speaking
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