J. Brian Ewing

About J. Brian Ewing

With more than 20 years of experience in journalism and public relations, I create and manage communications and media relations strategies that assert thought leadership in the extremely competitive Big Law marketplace. I work closely with attorneys and senior leaders to amplify or establish the firm’s position within business sectors, regions, and niche markets via earned and owned media channels. This work includes managing PR agencies, social media, freelance writers, and media buys, as well as directing major editorial projects, and fostering productive relationships with journalists. Areas of expertise: • Big Law • Thought leadership • Media relations • Content as business development • Strategic communications (internal/external) • Client development • Editing/Writing • Pitching/Placing • Podcasting

Experience

1. Senior Media Relations Manager

   Akerman LLP

   Aug 2022 — Present · Greensboro, NC, US

   Managed firmwide media strategy for Am Law 100 firm, increasing year-over-year media placements by 12% through proactive outreach and targeted story development- Developed and executed thought leadership campaigns across multiple practices, including securing a recurring attorney-authored column in Texas Lawyer- Organized media meet-and-greets in key markets, strengthening press relationships and resulting in increased regional coverage of firm attorneys and initiatives- Authored numerous policies and procedures including the firm’s cyber breach communications protocol, providing attorneys and leadership with a crisis-ready framework for media response and client communication- Drove exponential growth on LinkedIn, leading to triple-digit gains in engagement and follower count- Directed the firm’s social media strategy, including managing Social Media Coordinator, ensuring alignment between digital content, brand voice, and strategic communications goals.

Education

• University of North Carolina at Greensboro

  Bachelor's, English, Media Studies

  1997 — 2002