Justin B.
Senior Principal Product Marketing Manager, Red Hat Ansible
- Role
- Senior Principal Product Marketing Manager at Red Hat
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Justin B.
Product marketer who specializes in telling clear, resonant, and compelling enterprise technology stories. Areas of expertise include positioning, messaging, copywriting, presentation development, product naming, brand management, analyst relations, sales enablement, and GTM planning. Proven ability to balance big-picture planning with flawless execution, bringing clarity + cohesion to strategic initiatives. Adept at working closely with cross-functional stakeholders from marketing, to product, to sales, in order to launch products, drive awareness + awareness with relevant audiences, and achieve market leadership.
Experience
Senior Principal Product Marketing Manager
Apr 2024 — Present · Cary, NC, US
Lead product marketing strategy for Red Hat Ansible Automation Platform ($500M ARR, 3,500+ enterprise customers), driving go-to-market execution across product lifecycle from concept to scale. Core responsibilities include product positioning + messaging development, strategic narrative, product launches, event keynotes, analyst relations, and sales enablement. Key Achievements- AI get-to-market: Spearheaded end-to-end GTM strategy for Ansible Lightspeed (Red Hat\'s first commercial AI offering), including naming, positioning, launch strategy, and sales enablement materials that supported successful market entry- Strategic positioning: Led strategic response for 2024 Forrester Wave evaluation, resulting in Red Hat achieving sole \"Leader\" position in Infrastructure Automation category- Thought leadership: Own core platform messaging and strategic narrative for the automation solution that serves as a critical pillar of the Red Hat + IBM portfolio. Have written, and produced keynote content for flagship AnsibleFest event attendees) each of the last four years, while also crafting keynote content for dozens of “Ansible Automates” field events (average attendance: 300).
Education
Appalachian State University
M.A., Political Science
2004 — 2006
California State University, Chico
B.A., History
2000 — 2003
Skills
- Account Management
- Social Media Marketing
- Marketing
- Social Media
- Management
- Project Management
- Advertising
- Client Communications
- Budgets
- Fundraising
- Marketing Strategy
- Project Execution
- Leadership
- Marketing Communications
- Sales
- Integrated Marketing
- Client Engagement
- Brand Communication
- Brand Development
- Production Management
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