Jérôme Becaas
Senior Manager @ Sitecore | MBA, Marketing Operations & Automation
- Role
- Senior Manager Marketing Automation and Operations at Sitecore
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Jérôme Becaas
With over 8 years of experience in marketing automation, CRM, and operations, I am passionate about building processes, creating automation, and designing solutions that enable marketers to deliver great content and high-performing campaigns. I currently lead the marketing automation and operations team at Sitecore, a global leader in digital experience platforms. As a senior manager, I oversee the implementation and integration of MarTech tools, the migration and management of data, and the governance and compliance of marketing systems. I also leverage data analytics, lead lifecycle, lead scoring, nurture and ABM strategies to optimize the marketing funnel and generate qualified leads. I am always curious to learn and explore new technologies, especially AI, and how they can improve processes and automation. My goal is to empower marketers with the best MarTech solutions and help Sitecore achieve its growth and customer satisfaction objectives.
Experience
Senior Manager Marketing Automation and Operations
Mar 2019 — Present · San Francisco, CA, US
Education
Hamburg University of Applied Sciences
Master of Engineering (M.Eng.), Automotive Engineering Technology
2001 — 2001
University of Maryland - Robert H. Smith School of Business
Master of Business Administration (MBA), Business Administration and Management, Marketing
2010 — 2012
Ecole Supérieure des Techniques Aéronautiques et de Construction Automobile
Master of Engineering - MEng, Mechanical Engineering
1997 — 2002
CREAPOLE
Design Certificate, Automotive Design
2003 — 2005
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