Jason Bell
- Role
- VP, Marketing Technology at PlayOn Sports
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Jason Bell
Digital marketing professional and agency innovator with leadership experience in media…
Experience
VP, Marketing Technology
Dec 2022 — Present
Team leader responsible for integrated marketing automation technologies: customer data platform (CDP), 1st-party data management, digital media activation, and onsite personalization.\\\\n\\\\nAs a senior digital marketing technologist, my role is to support multi-channel customer acquisition and retention by enabling product-driven datasets that scale messaging capabilities and product personalization. The PlayOn! Sports Marketing Technology team provides data and strategy to the wider marketing team in support of paid search, social, display, email, and programmatic digital marketing.\\\\n\\\\nTech stack management of AWS elastic resources, data engineering R/Python codebase, Twilio Segment CDP, Salesforce Marketing Cloud, AWS Redshift + Postgres data warehouse, Google Analytics, and various BI platforms.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
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