J. B. Lowe
Sr. Director, Marketing
- Role
- Sr Director, Marketing at Elemental Led Inc
- Location
- Reno, NV, US
- LinkedIn followers
- 500 followers
About J. B. Lowe
I’m a self-motivated, results-driven leader passionate about innovation in all of its forms– from professional to creative– and I pride myself on inspiring teams to enjoy the work they do while fostering their growth. I’m a Bay Area native with 12+ years in the fast-paced, high-stakes, technology and manufacturing world.
Experience
Sr Director, Marketing
Apr 2022 — Present
Campaign development and rollout in competitive B2B industry serving residential, commercial, retail, MRO, OEM, scenic/events, and custom integration smart home installers•Direct communication and collaboration with sales, product, and engineering leadership to develop and schedule effective go-to-market strategies•Develop product messaging, collateral and define positioning across multiple verticals•Identify, track, and present KPIs•Creation of white papers, advertising, case-studies, educational collateral, and press releases•Manage external agency resources for web, design, fabrication, press releases, and media•Develop trade show presence and manage the event planning•Cultivate a viable mailing list for newsletters to achieve a regular 25%-35% open rate and 2.5% click-through rate•Direct, budget multi-media campaigns for customer-facing education through distributor networks•Manage department expenditures and budgets of annually•Manage web presence across three domains- involving content creation, SEO, and design •Structure, lead, and deliver intensive product training for new and existing partners/customers - 200+ attendees annually
Education
California College of the Arts
Bachelor of Arts
Skills
- Adobe Creative Suite
- Problem Solving
- Illustration
- Premiere
- Word
- Art Direction
- Illustrator
- Painting
- Final Cut Pro
- Creative Direction
- Marketing
- Drawing
- Photography
- Magento
- Press Releases
- Sculpture
- Storyboarding
- Video
- Graphic Design
- Wordpress
- Publishing
- Animation
- Mac
- Microsoft Word
- After Effects
- Communication
- Motion Graphics
- Photoshop
- Indesign
- Video Production
- Creative Writing
- Retail Packaging
- Digital Illustration
- Writing
- Art
- Copywriting
- Web Design
- Concept Design
- Design
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.