Jazzmin Kernodle
Marketing Specialist at Core States Group
- Role
- Marketing Specialist at Core States Group
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Jazzmin Kernodle
As a Marketing Specialist in the A/E/C industry, I focus on social media strategy, communications, and content development that drives brand consistency and awareness. With a background in marketing and communications, I’m passionate about building thoughtful strategies and producing engaging content across various media. Let’s connect!
Experience
Marketing Specialist
Apr 2025 — Present · Kent, WA, US
Specialize in communications strategy, including writing new + noteworthy pieces, project write-ups, internal/external communications, and award and announcement content• Provides mentorship and strategic guidance to a marketing coordinator, assigning and collaborating tasks while ensuring alignment with broader communications and marketing objectives• Supports business development efforts for RFP, RFI, and RFQ requests• Leads social media strategy across LinkedIn, Instagram, Facebook, and X, ensuring consistent brand voice, messaging, and visual identity across platforms• Launched and manages Core States Group’s LinkedIn Life page and new Facebook page, expanding audience reach and engagement• Develops and executes strategic social media content tailored to target audiences, supporting brand awareness and business goals• Spearheads content creation for social channels, including copywriting, photography, videography, and short-form video• Track, analyze, and report on social media performance metrics, using insights to optimize content and platform strategy• Promotes media mentions and support press outreach efforts to enhance brand visibility and reputation• Manages website content, updates, and ongoing maintenance to ensure accuracy, consistency, and alignment with brand messaging2025 Social Media Stats• Drove strong LinkedIn growth, generating 332,854 impressions, 146,764 reach, 68,525 engagements, and 1,790 new followers • Increased Instagram visibility, achieving 106,126 impressions, 21,331 reach, 2,473 engagements, and 158 follower growth in 2025•Built Facebook presence from launch, publishing 125 posts and generating 15,293 impressions, 10,417 reach, 2,204 engagements, and 98 new followers•Maintained consistent posting across platforms, averaging 11–14 posts per month throughout the year•Achieved strong engagement performance, with LinkedIn averaging a 21.1% engagement rate and Facebook averaging 20.4%
Education
Post Falls High School
High School Diploma
2015 — 2019
Washington State University
Bachelor's degree, Marketing
2019 — 2023
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