Jazmine Robinson

Experience

1. Sr Analyst Shopper Marketing

   PepsiCo

   Jan 2022 — Present · Purchase, NY, US

   Responsible for driving business to large format retailers by leveraging national programs, creating customized programs, and opting into customer omnichannel programs; manages over $1 million in A&M and trade for Pepsi and Gatorade o Executed a winning Joint Business Plan for Giant Eagle and Northeast Grocers as defined by the delivery of a clear growth strategy specific to customer problem’s to solve and customer alignment on 2025 innovation launch and marketing planso Surpassed the Mountain Dew share gap at Giant Eagle by creating an always on marketing calendar; up $318k forecast o Collaborated with sales team to create a digital offer and in-store POS which resulted in significant dollar and unit sales growth (39.9% and 99.3%) during the promotional timeframe at Spartan Nash, grew share 1.3ptso Transformed Price Choppers Meal Solutions program from a physical neck hanger program to a digital programo Increased NOD +77% and IOD 591% of Gatorade 28oz and G Water at Giant Eagle during the College Hoops period priority by developing strategy to purchase incremental hoops to drive in-store execution and purchasing March Madness tickets and utilizing as sales incentives for the team

Education

• Bowling Green State University

  Journalism

  2008 — 2012

• Journalism

  Bachelor of Science

  2008 — 2012

Skills

• Planning & Execution of Events
• Blogging
• Research
• Press Releases
• New Media
• Drafting Press Releases
• Newsletters
• Client Relations Skills
• Social Media Communications
• Publicity
• Social Networking
• Social Media Marketing
• Event Management
• Client Liaison
• Marketing
• Public Relations
• Internal Communications
• Media Relations
• Marketing Communications
• Facebook
• Event Planning
• Advertising
• Social Media
• Cision