Jazmine Chase

About Jazmine Chase

I’ve spent my career at the intersection of technology, entertainment, and culture. Designing how stories show up in the world beyond the screen. With 15+ years of experience, I lead talent and creator experience strategies rooted in cultural insight, storytelling, and collaboration. My work brings together talent, creators, and communities through immersive, high-impact moments, from global premieres and festivals to creator-led activations and narrative-driven experiences. I believe great brands don’t just participate in culture. They help define it. The most meaningful work happens when brands show up with intention, creating experiences that resonate deeply, reflect the communities they serve, and leave a lasting impression beyond a single campaign.CAREER WINSScaled creator marketing into a global engine at Prime Video and Amazon MGM Studios, leading campaigns with budgets ranging from $30K to $1M+ and driving earned media, cultural resonance, and audience growth for flagship titles including Lizzo’s Watch Out for the Big Mr. & Mrs. Smith, Beast Games, and Fallout. Produced a nationally recognized, creator-first live experience for A League of Their Own, bringing together Olympians, pro athletes, celebrities, and creators for a women-led baseball game. Anchored by a bold “Letter to the Future of Women in Sports” stunt featuring baseballs, the campaign earned coverage in Adweek, Ad Age, and Muse by Clio. Redefined sneaker storytelling for Amazon MGM Studios’ Air by transforming a cultural insight into a creator-led campaign that sparked conversation across sports, fashion, and entertainment communities. Built and scaled Evite’s influencer marketing program from the ground up, generating $200K in revenue in its first year and securing partnerships with brands and talent including Francis Ford Coppola, Target, Mattel, NABISCO, IKEA, and M&M’s.KEY STRENGTHS Talent & Creator Experience LeadershipDesigning high-impact, culturally resonant experiences that bring together talent, creators, and audiences across global markets. Cultural FluencyA deep understanding of multicultural and global audiences, with a strong instinct for what feels authentic versus performative. Creative & Cross-Functional CollaborationBringing together teams, agencies, talent, and creators to execute ideas that travel across platforms and markets. Strategic ThinkingConnecting big-picture storytelling with clear, executable strategies that drive both cultural impact and business outcomes.

Experience

1. Senior Manager, Creator Marketing

   Prime Video & Amazon MGM Studios

   May 2021 — Present · US

   Led talent and creator experience strategy across 150+ global titles, integrating culturally resonant moments across key lifecycle touchpoints from premieres and festivals to large-scale cultural activations.Designed multi-tiered talent and creator engagement strategies spanning Gen Z micro-creators to A-list talent, driving earned media and shaping cultural conversation for award-winning originals including Harlem, Heads of State, Beast Games, and Swarm.Directed cross-functional teams and international partners (EMEA, APAC, LATAM, India) to deliver globally scaled campaigns with local cultural authenticity.Led Prime Video’s presence across major cultural moments (SXSW, CCXP, TIFF, Comic-Con, Art Basel, Essence Fest, CultureCon), curating talent and creator attendance alongside POV-driven storytelling.Orchestrated high-impact partnerships across sports, fashion, and entertainment, including Thursday Night Football and the Las Vegas Raiders for Reacher S2, delivering immersive, access-driven experiences for talent and creators.

Education

• EADA Business School

  International MBA

• Michigan State University

  Bachelor of Arts (BA), Advertising

• Pepperdine Graziadio Business School

  Master of Business Administration - MBA

Skills

• Management
• Advertising
• Social Networking
• Fast Thinker
• Invention
• Event Planning
• Social Media Marketing
• New Media
• Social Media
• Public Relations
• Thinking Outside the Box
• Blogging
• Marketing Strategy
• Marketing
• Event Management
• Marketing Communications
• Facebook