Jazmin Cabrera

About Jazmin Cabrera

In my role as VP of Client Services & Strategy, I take a holistic view to ensure tight alignment between our overall business strategy and the product roadmaps and go-to-market plans.I collaborate closely with clients to understand broader company goals, competitive landscape, and market trends. With this context, I can develop product and commercialization strategies that support revenue growth, customer acquisition, retention, and expansion into new segments.My background in business strategy allows me to guide and assess market opportunities and translate them into actionable product requirements and messaging; conducting market research, developing buyer personas, analyzing positioning, and crafting impactful value propositions.In my role, I champion the development of go-to-market plans tailored to each product that outline pricing, sales channels, partnerships, and marketing campaigns required for commercial success. With experience bringing both B2B and B2C products to market, I facilitate building product packaging, sales collateral, and movements that resonate with target users.With expertise spanning strategy, marketing, design, and technology, I provide the cross-functional leadership required to turn business goals into successful digital products and services. My multifaceted approach helps unify teams around a shared vision and strategy; building differentiated and delightful products that solve real-world problems.

Experience

1. Vice President, Client Services & Strategy

   Htec Momentum

   Jun 2022 — Present · San Mateo, CA, US

   My role requires a versatile approach, combining strategic thinking, program and product management expertise, and a commitment to innovation.Program Management Strategy:Lead program strategy alignment with company goals.Advocate for best practices and standardize processes for efficiency.Product Management:Facilitate product vision and strategy development.Analyze business needs and shape product features.Create comprehensive roadmaps and guide portfolio prioritization.Human-Centric Approach:Instill human-centric values, foster collaboration, and govern research methods.Business Development and Growth:Architect growth strategies, consult with executives and secure enterprise contracts.Leadership and Development:Set the organizational vision and build leadership strength.Design optimal resource models for efficiency.Go-To-Market Strategy:Execute GTM strategies, pioneer vertical solutions, and lead industry thought leadership.

Education

• UC Santa Barbara

  BA, Sociology

Skills

• Negotiation
• Retail
• Recruiting
• Banquets
• Management
• Hospitality
• Budgeting
• Microsoft Office
• Sales
• Marketing
• Hospitality Industry
• Hotels
• Public Speaking
• Forecasting
• Catering
• Training
• Food & Beverage
• Marketing Strategy
• Competitive Analysis
• Selling
• Human Resources
• Hotel Management
• Budgets
• Event Planning