Jay Varia

About Jay Varia

With a passion for branding, marketing, and the media industry, I have worked across various sectors, including lifestyle, hospitality, entertainment, and personal care, to help clients execute innovative campaigns and reach out to the right target audience. I have a Bachelor of Engineering degree in Information Technology from LDRP Institute of Technology & Research, Gujarat Technological University, which gives me a solid foundation in the technical aspects of digital media and communication.As an Account Manager at Tedrester Media, I am responsible for media and communications for client\'s image and brand building, developing creative and innovative PR campaigns, creating content, and engaging with influencers. I have worked with 60+ brands, such as Sugar Cosmetics, Caratlane Jwellery, ZivaMe, GoPro India, Canon, Amazon, and Garnier Hair Color, and delivered successful results in terms of media coverage, user retention, and brand awareness. I have also acquired and honed skills in online PR, digital marketing, and social media marketing, which enable me to leverage the power of digital platforms and channels to amplify client messages and achieve their goals.

Experience

1. Account Manager

   Tedrester Media

   Mar 2018 — Present · Jamnagar, IN

   Responsible for media and communications for a client’s image and brand building- Developing creative and innovative PR campaigns to effectively communicate client messages- Clutter-breaking influencer engagement plans to support marketing initiatives- Creating content to support the PR campaigns i.e. creative media pitches, press releases, briefs etc- Clients associated with : Sugar Cosmetics, Caratlane Jwellery, ZivaMe, GoPro india, Canon, Amazon, Garnier Hair color, Giva Jwellery, Tecno Mobile

Education

• LDRP Institute of Technology & Research, Gujarat Technological University

  Bachelor of Engineering - BE