Jayesh Karvir
Marketing Ops | Ecommerce | Marketing Analytics | Email & SMS Marketing Automation
- Role
- Martech Advisor at MaryRuth's
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Jayesh Karvir
Digital marketing professional with 15+ years experience leading marketing campaigns and strategies. Extremely motivated to constantly develop & learn new skills and grow professionally. Led teams of 2-18 people across marketing, product, technology and design departments. Working with the USA e-commerce stores from the last 9+ years.
Experience
Martech Advisor
Aug 2020 — Present · Los Angeles, CA, US
Managing and leading the website for MaryRuth’s USA• Led the complete website re-design and tech migration projects• Strategized, activated email, text, messenger & push marketing campaigns. Generated an avg.$160k in revenue with an ROI of ~200 times for text campaigns• Managed the CRO agency and increased sitewide conversion by ~16% through A/B testing, CRO-focused UX changes, and optimized checkout flows.• Improved subscription acquisition by ~30% and retention by ~15% by redesigning subscription onboarding and churn-reduction flows in partnership with CRM.• Scaled bundled offers and upsells, driving a ~22% lift in AOV while supporting profitability goals• Relaunched & Optimized Google Branded Ads resulting increase in CVR from 3% to 4.2% and ~50% decrease in CPAs• Led cross-functional collaboration with Marketing, Product, and Creative to ensure cohesive storytelling across DTC, Amazon, and paid media channels
Education
St. Anthony's High School
High School, General Studies
1990 — 2002
Mithibai College of Arts Chauhan Institute of Science and A.J. College of Commerce and Economics
BMS, Management Studies
2004 — 2007
Skills
- Digital Media
- Conversion Optimization
- User Experience
- Content Strategy
- Website Monetization
- Marketing Strategy
- Advertising
- Business Development
- Online Advertising
- Digital Marketing
- Marketing Automation
- Marketing
- Sem
- Analytics
- Pay Per Click (Ppc)
- Team Management
- Client Relations
- Account Management
- Google Analytics
- Search Advertising
- Strategy
- E-Commerce
- SEO
- Smo
- Affiliate Marketing
- Competitive Analysis
- Market Research
- Search Engine Optimization (SEO)
- Google Adwords
- Ppc
- Ad Networks
- Search Engine Marketing (Sem)
- Social Media Marketing
- Email Marketing
- Web Analytics
- Online Marketing
- Mobile Marketing
- Digital Strategy
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.