Jayson Truttmann

About Jayson Truttmann

Architecting growth through a more-complete understanding of human decision-making, artificial intelligence capabilities, and technology and marketing investments.Marketing isn\'t magic; it\'s chemistry. Owning a better understanding of your audiences unveils their preferences toward engagement, purchase, loyalty and evangelism. This unveiling - not the data, product-market-fit, or hunches of a thousand consultants - defines the marketing strategy. Indeed, it defines how to use the aforementioned data, p/m-fit, et al to create the desired actions.A multi-award-winning leader, Jayson brings:1) approachable, practical strategies for enterprise-wide alignment delivering sustainable, long-term growth2) in-depth knowledge and experience driving large-scale marketing, growth & transformation programs3) integrated & diverse thinking to cross-functional teams enabling stronger, more meaningful relationships & solutions - based on understanding4) intelligence-driven (artificial, marketing, and also human) programs, collaboration and communication

Experience

1. Co-founder Board Member

   Piston Pete\'s Brewery & Distillery

   Dec 2015 — Present · US

   Vision, Brand, Marketing & Sales leadership. Piston Pete\'s is designed for the high performance enthusiast. From the brand to the communications, product recipes and event activations, our unique positioning of Piston Pete\'s as the craft brand for motorsports aficionados spawned an entire sub-category in the spirits, beer and coffee markets. Established in 2016, our handcrafted products continue to define the horsepower mindset in the adult and caffeinated beverage space. From our signature Pist Off IPA with finishing notes of toasted rice and citrus, to our award-winning Italian-grown coffee selections - Piston Pete\'s fuels weekend BBQs, early morning out-rides, performance-minded executives, and late night garage tinkering sessions. Shift into the fast lane:

Education

• University of Florida

  Bachelor of Science, Advertising / Mass Communication

Skills

• Leadership Development
• Sales Operations
• Strategic Planning
• Creative Direction
• Leadership
• Digital Strategy
• Digital Media
• Key Account Management
• Interactive Advertising
• Public Relations
• Business Strategy
• Online Advertising
• Business Development
• Digital Marketing
• Brand Development
• Integrated Marketing
• Strategy
• New Business Development
• Advertising
• Sales Management
• Brand Management
• Marketing
• Marketing Strategy
• Sem
• Interactive Marketing
• Account Management
• Online Marketing
• Social Media
• Management
• Team Leadership
• Entrepreneurship
• Mobile Marketing
• Ppc