Jayson Gilbert

Audience Development Specialist @IEEE

Piscataway, NJ, US

As an Audience Development Specialist, I drive significant revenue growth and global expansion for our conferences through strategic digital marketing. I\'ve successfully run ad campaigns that have generated tens of thousands of dollars and expanded our reach by thousands, with above-average click-through rates on display and LinkedIn ads.Leveraging tools like Constant Contact, Feathr, and Gleanin, I craft targeted campaigns across social media, search engines, and retargeting platforms, utilizing audience segmentation to maximize impact. I collaborate closely with directors, community organizers, and marketers across various organizations within our company, ensuring each conference receives tailored support.In addition to my core responsibilities, I’ve taken the initiative to redesign key team assets and create promotional materials that elevate our conference branding, including a standout video showcasing a conference location in Atlanta.

University of Connecticut

Chemical Engineering