Jayson Wong

Role
Sr Marketing Manager, Strategy at VML
Location
Seattle, WA, US
LinkedIn followers
500 followers

About Jayson Wong

Jayson Wong is a marketing professional with 10 years experience who has transformed…

Experience

  1. Sr Marketing Manager, Strategy

    VML

    Jul 2021 — Present

    Developed a CRM strategy that increased contact acquisition by 210% and tripled lead conversions by implementing insights that transformed drip campaigns into dynamic multi-channel user journeys Optimized performance of campaign by extrapolating insights from performance data to guide content strategy, creative design, and discoverability; increased click engagement by 16% Conducted comprehensive monthly analytics reports and recommendations for 11 global marketing teams Led a cross-agency team that consolidated data sources, standardized data, and aided analytics Designed dashboards, A/B tests, and defined segments that tracked and improved campaign performance Produced copy, creative, and technical-requirement briefs to support production of new marketing assets

Skills

  • Powerpoint
  • Outlook
  • Digital Marketing
  • Microsoft Excel
  • Microsoft Word
  • Eloqua
  • Smartsheet
  • Oracle Business Intelligence
  • Cision
  • Data Analysis
  • Social Media Marketing
  • Jira
  • Microsoft Office
  • Research
  • Public Relations
  • Facebook
  • Metrics Reporting
  • Press Releases
  • Writing
  • Social Media
  • Marketing
  • Proofreading
  • Blogging

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Jayson Wong — Sr Marketing Manager, Strategy at VML in Seattle, WA, US | Unifers