Jayson Papa

About Jayson Papa

Experienced big data and marketing professional who understands how to bridge the gap between technology and business needs, as well as how to use the power of data and information to make more informed business decisions. Currently seeking consulting or contracting opportunities (remote/virtual). Also very well suited to provide a combination of excel analytics and/or automation, while providing business insight and recommendations based off of the results. Specialties: Big Data, Data Analysis, Expert in Excel/VBA for Excel, Statistical Modeling, Mobile Acquisition, Online & Mobile Lead Generation and Sales, Business Intelligence, Data Warehousing, Growth Hacker, Business Intelligence (BI), Team Leadership and Development, Communication, Project Management Case studies available

Experience

1. Co-founder, Partner

   Bmc Consulting

   Sep 2010 — Present · Washington, DC, US

   Digital Ad Agency and Consulting Firm with presence in both Los Angeles, CA and Washington, DC Metro AreaOur strength lies in our approach to provide nothing less than the most personally and financially beneficial relationship with our customers and partners. Our dedication to transparency allows us access to acquisition channels normally reserved for big brands, agencies, and top tier app devleopers - including Facebook, Google, Yahoo, AOL/Millennial, Twitter, Applovin, and Chartboost- Specialize in lead generation, sales, and ROI optimization across the full spectrum of online traffic sources - specifically in app, social media, display and media buying- Use growth hacking techniques, heavily focused on testing and optimization- Driving new customer acquisitions through mobile and internet marketing across multiple industries, 10+ companies- Have developed strong partnerships with media and social vendors across the mobile/web industry, allowing for quick and extensive implementation of marketing tests on a variety of vectors - Developed a comprehensive mobile marketing response database and attribution tracking system, populated with both proprietary and 3rd party data- Created in-house statistical tools to evaluate marketing results and forecast both ROI and ROAS- Built VBA for excel based tools to automate analyses and reports pulling from internal and web based data sources

Education

• Cornell University

  BS, Economics

  1993 — 1997

• University of Sydney

  Economics

  1995 — 1995

Skills

• Financial Analysis
• Lead Generation
• Statistical Modeling
• Direct Mail
• Strategy
• Social Media
• Mobile Devices
• Segmentation
• Financial Modeling
• Social Media Marketing
• Excel Models
• Big Data
• Marketing Strategy
• Competitive Analysis
• Display Advertising
• Project Management
• Database Marketing
• Team Leadership
• Relational Databases
• Team Development
• Mysql
• Online Marketing
• Entrepreneurship
• Marketing
• Php
• Management
• Data Analysis
• Team Management
• Growth Hacking
• Google Analytics
• Microsoft Excel
• Business Intelligence
• Ms Excel Pivot Tables
• Analytics
• Statistical Data Analysis
• Customer Acquisition