Jay Makadia

Brand Manager at UNITY CEMENT | Marketing & Brand Development | Driving Impact in Building Materials

Role
Brand Manager at Unity Cement
Location
Rajkot, GJ, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Jay Makadia

As Brand Manager at UNITY CEMENT, I’m passionate about building strong brands in…

Experience

  1. Brand Manager

    Unity Cement

    Jun 2025 — Present · Rajkot, IN

    As Brand Manager at Unity Cement, I lead the strategic development and execution of unified brand campaigns across digital, print and on-ground channels to strengthen the market presence.Key Responsibilities:Direct brand communication efforts, ensuring visual and verbal consistency across all materials, including brochures, banners, presentations and digital assets.Manage the design and rollout of print and outdoor campaigns such as hoardings, wall paintings, vehicle wraps and dealer branding kits.Drive digital engagement through high-impact content, creative campaigns and platform-specific ad strategies across all social media platforms.Collaborate closely with the sales team to deliver effective sales collateral and curated promotional items for dealers, channel partners and technical teams.Lead branding initiatives for special events, including dealer meets, corporate functions, festive campaigns and community outreach programs.Maintain and streamline brand assets such as logo systems, WhatsApp Business templates, email signatures and brand guideline documents.Integrate AI tools like ChatGPT for campaign ideation, content generation and workflow automation, enhancing speed and creative output.Impact Goals:Strengthen Unity Cement’s brand equity through regional storytelling, culturally relevant messaging, and consistent visual presence across customer touchpoints.

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Jay Makadia — Brand Manager at Unity Cement in Rajkot, GJ, IN | Unifers