Jay Shino
- Role
- SVP, Omnichannel Media and Strategy at Confideo
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Jay Shino
Jay is a hands-on senior healthcare media and marketing strategist and dynamic business…
Experience
SVP, Omnichannel Media and Strategy
Jan 2018 — Present
Hands-on senior media leader focused on growing the organization through the development of inspiring and effective HCP + DTP media strategies. Leveraging innovation, analytics, and omni-channel tactics to drive critical success factors, new writers, and RX lift for our healthcare clients. Responsible for guiding the design of clients’ comprehensive and strategic HCP + DTP media plans leveraging innovative NPP tactics to drive new writers & RX lift.\"Notwithstanding his wealth of experience and deep knowledge, Jay leads by example excelling equally on execution, optimization, analysis, reporting, and the frequent real-time execution of tactical pivots to maximize the efficacy of campaigns.\" My client communication focus enables me to quickly react to client needs while providing data-driven guidance across all Non-Personal Media. The coordination of HCP + DTP strategies provides the brand with the key surround sound needed to drive lift across scripts and writers. Clients: Dr First, SERMO, Gamifant, UCERIS, Abraxane, Nexavar, Stivarga, Lenvima, Sun Pharma, Kineret, Pfizer, BMS, NERLYNX, PhactMI, Anjeso, Intercept, Ocaliva, Allakos, Thyquidity, Coherus, Dynavax, Biocodex
Education
La Salle University
BS, Marketing and Computer Science
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