Jay Shah

About Jay Shah

Over the past 15+ years, I’ve transformed product marketing into a strategic growth…

Experience

1. Director of Product Marketing

   GE Vernova

   Feb 2022 — Present · Portland, OR, US

   Spearhead product marketing efforts for a $400M+ enterprise software portfolio, overseeing positioning, messaging, competitive analysis, and go-to-market while co-leading strategic initiatives for 3 NDA-projects, including 2 acquisitions.• Led global launch of the new GridOS software portfolio to 200+ customers and 30+ analysts → drove in orders.• Scaled DERMS software business from ~$5M to $XXM (6X+ category growth) in one year with innovative GTM strategies → also generated $200M+ in long-term pipeline.• Co-developed product strategy, GTM, and positioning/messaging for GridOS Data Fabric → generated in qualified pipeline and $XXM in orders.• Boosted ADMS software orders by 40%+ in 2022 and 30%+ in 2023 → aligned customer-specific messaging to utility roadmaps.• Repositioned perpetual license business to term licensing → grew term revenue from $XM (2022) to (2024), accelerating transition towards SaaS.• Defined AI strategy for Grid Software → moved from isolated PoCs to a cohesive vision linking business value, risks, and adoption paths for utilities.• Led M&A due diligence on funnel, growth projections, and product synergies → optimized valuation by $XXM, crafted acquisition announcement messaging, and defined integration vision for incorporating the acquired product into GridOS Data Fabric.• Championed Generative AI adoption in marketing → dramatically enhanced content speed, volume, and quality while ensuring compliance.• Partnered with product management and sales ops to overhaul product launch process → closed readiness gaps in product, GTM, and commercial execution.• Shaped value propositions for emerging tech integration (data fabric, cloud, AI/ML-driven automation) → strengthened grid software positioning.

Education

• Case Western Reserve University - Weatherhead School of Management

  MBA

• University of Mumbai

  B.E.

Skills

• Product Management
• Analytical Skills
• Project Planning
• Product Development
• Analysis
• Crm
• Digital Marketing
• Market Research
• International Marketing
• Pricing Strategy
• Test and Measurement
• Cross-Functional Team Leadership
• Marketing Strategy
• Technical Marketing
• Forecasting
• Quantitative Management
• Management
• Budgets
• Program Management
• Commercial Insurance
• Financial Analysis
• Integration
• Competitive Analysis
• Data Analysis
• Customer Relationship Management (Crm)
• Pricing
• Product Marketing
• Sales
• Market Analysis
• Risk Management
• Team Management
• Microsoft Excel