Jay Pedde
Multifamily Executive Leader | Expert in Centralization, Tech-Driven Efficiency, Compliance, NOI Growth & Scalable Team Performance
- Role
- Sr Vice President, Head of Operations at Veritas Investments, Inc.
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Jay Pedde
Senior executive in multifamily real estate operations with a proven record of transforming complex portfolios into centralized, high-margin, technology-enabled organizations.Over 15 years leading cross-functional teams across property management, construction, maintenance, leasing, marketing and more. Known for driving measurable results, increasing operating platform NOI margins from 18% to 58% in three years, reducing payroll ratios by over 40%, and consistently outperforming budgeted NOI/ANI targets.I build operating systems that scale, powered by data, automation, and empowered leadership. My national award winning teams are recognized for innovation (AI-driven leasing/resident tools, and maintenance management platforms platforms) and for delivering institutional performance within regulated rent-controlled markets.Dedicated to mentorship, culture, and sustainable growth of high performing management teams. I thrive in transformation, developing next-generation leaders, and positioning multifamily organizations for long-term operational excellence and expansion.Core Focus: Centralized Operations | Tech Integration | P&L Optimization | Organizational Development | Leadership Coaching | Multifamily Expansion
Experience
Sr Vice President, Head of Operations
Dec 2021 — Present
Veritas Investments / GreenTree Property Management / RentSFNowLead full operations across Property Management, Construction, Maintenance, Leasing, Marketing and more for 8,500+ units.Increased operating platform NOI margin from 18% → 58%(2021–2024) via rightsizing, offshoring, and centralized operating structure.Decreased payroll-to-revenue ratios by 40%+ across both Property Management and Leasing.Built GreenTree Maintenance to $21M revenue /$7M NOI and launched internal General Contracting division producing $3M+ annually.Implemented AI leasing and resident systems (Elise.ai) and Salesforce-based management platforms (DRIVE Maintenance, Turn, Resident 360).Developed quarterly business plan reviews and KPI dashboards aligning operations and asset management.Maintained full compliance across rent-controlled units statewide.Functioning COO since April of 2024
Education
Metropolitan State University of Denver
Planning / History
1998
Skills
- Real Estate
- Process Scheduler
- Budgets
- Contract Negotiation
- Customer Service
- Autocad
- Real Estate Development
- Property Management
- Microsoft Office
- Strategic Planning
- Budgeting
- Powerpoint
- Microsoft Excel
- Construction Management
- Management
- Contract Management
- Construction
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