Jay Patel
Performance Marketing Lead @ Schbang
- Role
- Performance Marketing Lead at Schbang
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Jay Patel
In the ever-evolving world of performance marketing, I’ve found my sweet spot in…
Experience
Performance Marketing Lead
Nov 2024 — Present · Mumbai, IN
Led the performance marketing team in strategizing and executing paid media campaigns across biddable platforms (Google Ads, Meta Ads, LinkedIn Ads) and third-party publishers- Built and scaled a high-performing team by hiring, training, and mentoring performance marketers- Developed Annual Operating Plans (AOPs) for multiple brands, leveraging data-driven strategies to improve efficiency and maximize ROI- Spearheaded LinkedIn ABM campaigns for a telecom B2B client, managing average monthly spends of ₹1.5 Cr with a full-funnel strategy- Won the Best D2C Performance Marketing Campaign award in March 2025 for a luxury perfume brand, delivering breakthrough results- In July 2025, won Gold for Best Use of a Digital Channel and Silver for Best Education Campaign in Paid Media, recognizing our innovation and impact across verticals- Collaborated with creative, content, and SEO teams to enhance ad performance through compelling creatives and data-backed insights- Actively stayed ahead of industry trends and platform updates, integrating emerging technologies and innovative approaches into campaign execution- Built and maintained strong stakeholder relationships with clients, internal teams, and external partners, ensuring alignment with business growth goals.
Education
Welingkar Institute of Management
Master of Business Administration - MBA, Media & Advertising
Shah & Anchor Kutchhi Engineering College
Bachelor’s Degree, Computer Science
2012 — 2015
Thakur Polytechnic
Diploma In Computer Engineering, Computer Science
2009 — 2012
Skills
- Google Adwords
- Html
- Wordpress
- Social Media Marketing
- Email Marketing
- Online Advertising
- Digital Marketing
- C++
- SEO
- Photoshop
- Java
- Microsoft Office
- Ppc
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