Jay Odedra
Pricing, Packaging and Monetization Leader
- Role
- Senior Director Pricing at Barracuda
- Location
- Sunnyvale, CA, US
- LinkedIn followers
- 500 followers
About Jay Odedra
I deliver transformative changes to organizations through smart commercial strategies.Using a combination of insights from sources such as market research, data analytics, and feedback from GTM/Product teams to deliver pricing and packaging strategies that have added hundreds of millions of dollars to revenue and helped turn around declining businesses.Working cross-functionally to solve strategic problems with the C-Suite and then implement and execute in complex environments; covering direct sales, Product Led Growth (PLG), and channel motions.With extensive experience building great teams and processes that make a lasting difference across Technology and Consumer Goods industries.Core Competencies: Software Pricing | Packaging Strategy | Licensing Strategy | Competitive Analysis | Process Improvement | Behavioral Segmentation | Churn Analysis | Cohort Analysis | Linear/Logistic Regression Modeling | Customer Retention & Lifetime Value Analysis | Data Visualization | Operational & Financial Planning |Product Mix Optimization | New Product Pricing | Subscription Pricing | SaaS Business Models | Monetization Strategy | Business Analytics | Research Studies | Leading Teams | Business Partnering |
Experience
Senior Director Pricing
Jan 2025 — Present · Campbell, CA, US
Working to deliver innovative Pricing and Packaging strategies that are helping Barracuda delivering on it\'s mission of providing complete protection against complex threats
Education
Institute of Chartered Accountants of Scotland
Chartered Accountant, Accountancy
2006 — 2008
King's College London
First Class, Physics with Computer Science
2002 — 2005
Skills
- Pricing Strategy
- Auditing
- Project Management
- Management
- Contract Negotiation
- Ifrs
- Financial Analysis
- Business Development
- Business Analysis
- Financial Accounting
- Pricing
- Budgets
- Finance
- Accounting
- Bid Pricing
- Financial Reporting
- Business Strategy
- Managerial Finance
- Pricing Analysis
- Financial Modeling
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