Jayne Swystun

About Jayne Swystun

Accomplished marketing and sales strategist with experience in high-growth business environments and organizational change. Leadership in all aspects of corporate, product, and integrated marketing; demand generation; customer retention and account-based intelligence; contributing to the development/growth goals of enterprise software, SaaS, M2M, telecom services and smart grid companies. Sales Operations, Marketing Operations, Customer Intelligence, Demand Generation, Strategy Development • Managing marketing investments (agencies, campaigns, people, systems, data) that deliver on performance objectives. Experienced managing program budgets to $1 Million. • Developing, improving, and scaling demand generation in lead-to-revenue measurement, improvement and partnership with Sales. Identified improvements in MQL and SQL conversions; Marketing-influenced revenue, Sales forecasts accuracy. • Aligning revenue goals and business priorities with data-driven marketing and sales strategies.

Experience

1. Senior Manager, Account Management & Sales Enablement

   Fusion Connect

   Jun 2018 — Present · San Francisco, CA, US

   Go-to-market strategy development and management for combined Fusion, MegaPath, and Birch installed base of customers. Manage the Customer Analytics and Sales Operator teams Co-development with VP Sales Operations of the customer lifecycle marketing and account management strategy. Installed base management of direct- and channel-sold accounts (segment profiling, churn risk mitigation, forecasting, product attach-rate assessment, and account growth planning).

Education

• University of Minnesota-Twin Cities

  B.A., Political Science

  1985 — 1990

• University of California, Berkeley

  Political Science, Marketing

  2005 — 2005