Jayne Fagan

Senior Social Media Manager @Moveon

Pioneered the development of MoveOn\'s social media platforms from inception, strategically building the organization\'s political brand and lasting legacy, resulting in the successful establishment and growth of MoveOn\'s Twitter (379k) and Facebook (1.6m) platforms, as well as the development of MoveOn\'s new Reddit presence. Led the crafting of tone, voice, and overall digital strategy for Karine Jean-Pierre\'s social media platforms, resulting in a cohesive and impactful online presence that resonated with target audiences and enhanced KJP\'s brand. Orchestrated strategic initiatives and drove engagement on social media platforms to effectively mobilize support and advance MoveOn\'s goals as the primary point person for election campaigns since 2012. Cultivated strong and ongoing partnerships with progressive organizations and key influencers, collaborating to create and amplify trending social media campaigns and providing extensive support for impactful campaigns. Effectively utilized social media platforms to drive successful fundraising campaigns, mobilizing generous financial support from MoveOn\'s growing membership base. Demonstrated exceptional leadership skills by providing guidance to a team of staff, interns, and vendors, ensuring coordination, optimal performance, and successful execution of social media campaign goals and objectives.