Jayne Carmichael
Head of Commercial Operations, Lions Tour 2025 @Wasserman
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WORK HISTORY
Head of Commercial Operations, Lions Tour 2025 @Wasserman
Sydney, AU
Commercial Project and Operations lead for The British & Lions Tour to Australia 2025• Project oversight ensuring cross-functional alignment across commercial business areas, including sales operations, strategy, partnerships, commercial operations, digital and events • Central connector between Rugby Australia, the Lions and Wasserman on all commercial aspects• Development of bespoke commercial proposals and rights packages • Support with the end-to-end process from partnership proposition, negotiation, conversion, management, to delivery • Development and ownership of financial management tools for budget control and profit maximisation• Streamlining of 27 commercial partnerships across northern and southern hemispheres • Development, management and delivery of all commercial operations aspects across 11 matches, 10 stadiums and 15 training venues across Ireland and Australia, with seamless integration into the wider event operations• Commercial ticketing, hospitality, branding, supplier management, stadium activation, pourage, appearances and experiences
EDUCATION
Northumbria University
Sport Management
SKILLS
ABOUT JAYNE CARMICHAEL
Dynamic and personable commercial professional, with extensive experience working with rightsholders, brands and agencies on major international sporting events and properties, including the Olympics, The Championships Wimbledon, Rugby World Cups, international rugby unions, Great North Run, Invictus Games and The British & Irish Lions Tour.Accomplished in developing commercial strategies that drive revenue growth, leading end-to-end partnerships and delivering operational excellence on a global scale.A skilled project leader with a collaborative approach to align and guide cross-functional teams. A central connector and forward-thinker, committed to maximising commercial value and seamless execution.
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