Jayne Bibby
Senior Digital Content Manager @Primark
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WORK HISTORY
Senior Digital Content Manager @Primark
Played a lead role in Primark’s Click + Collect launch project, building out the digital content team in areas including product copywriters and digital designers to deliver the ambitions of the business.• Upskilled team members to make reactive content decisions, responding to trade which resulted in higher conversions and impacted funnel metrics, encouraging users further down the C+C funnel. • Worked alongside analytics and data teams to ensure KPIs were tracked accurately and measure content effectiveness.• Growing a data led culture amongst the content team through selecting champions to upskill in GA and ContentSquare. This ensures decisions made within direct team will be based off insight.• Influencing working group with Content and Inspiration squad, contributing testing ideas for AB testing backlog, working alongside, UX Research, Analytics and Web Optimisation• Shaped non-commercially led pages such as article and inspiration pages to have higher conversion rate
EDUCATION
University for the Creative Arts
Fashion Journalism, Fashion Journalism (Incl. PR, Photography, Styling, Features Writing)
SKILLS
ABOUT JAYNE BIBBY
A highly creative and innovative Senior Digital Content Manager with 18 years of valuable experience gained from positions in international trend forecasting and journalism. Skilled in editorial and digital marketing copy, with expertise in data, SEO, innovation and CMS. A trusted strategic advisor and content curator for high-level, engaging digital narratives that leverage digital technologies, including website design and content media (including podcasts). Renowned as a tenacious self-starter with the energy and desire to succeed, continually embraces new challenges and thrives in highly pressurised and demanding work environments while developing creative and innovative insights.
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