Jay Nayel
Marketing Manager for Ninjacart | Ex-ITC
- Role
- Marketing Manager at Ninjacart
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Jay Nayel
Brand Marketing Manager | Growth Strategist | Category Management With over three…
Experience
Marketing Manager
Feb 2023 — Present · Bengaluru, IN
Leading brand strategy, product marketing, and growth initiatives for Ninjacart’s fintech and agri-commerce offerings. Defined and launched Ninjacart’s brand refresh and sub-brands like Ninja Mandi. Scaled digital acquisition by optimizing ad spend and improving targeting, cutting CAC by 40%. Built customer retention strategies, increasing M+1 retention from 29% to 49%. Developed GTM strategies, including the Ninja Elite Card, driving adoption across 10 markets, with 6 achieving CM3 profitability. Managed award-winning campaigns like Better Lives, reaching 91 million people and increasing awareness by 25%.
Education
Jain (Deemed-to-be University)
Bachelor of Commerce (Honors)
2016 — 2019
Symbiosis Centre For Management and Human Resource Development
Master of Business Administration - MBA
2019 — 2021
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