Jayna Haggerty
Marketing Leader | Data Driven Brand Strategist | Innovative Omni-channel Campaign Manager
- Role
- Brand Strategist at Capital One
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Jayna Haggerty
Results-driven marketing strategist with extensive experience leading full-funnel initiatives across multiple industries. Expertise in developing innovative brand campaigns, and leading high-impact, multi-channel marketing efforts by working cross functionally with multiple stakeholders. Proven track record in driving significant revenue growth, with a demonstrated ability to spearhead data-driven content strategies that enhance the user experience, increase engagement, and amplify brand awareness.
Experience
Brand Strategist
Feb 2023 — Present
Leads strategic planning and creative development of marketing collateral that drives acquisition, retention and advocacy generating profit, above industry average campaign engagement.Collaborates closely with analysts, product, legal, digital and creative teams to develop profitable and effective marketing campaigns.Increased acquisition reach through the development of the first-ever B2B social channel and paid media campaign on LinkedIn.
Education
Oklahoma State University
Bachelor's Degree
LSU Shreveport
Master of Business Administration - MBA
Skills
- Public Relations
- Social Promotion
- Social Networking
- Time Management
- Teamwork
- Marketing
- Event Planning
- Powerpoint
- Microsoft Excel
- Customer Service
- Fundraising
- Microsoft Powerpoint
- Leadership
- Event Management
- Microsoft Office
- Social Media
- Promotions
- Microsoft Word
- Sports Management
- Public Speaking
- Sports
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